Take a fresh look at your lifestyle.

Your secret to the perfect night’s sleep: founder of The Base Collective shares her routine

Pharmacist behind ‘beauty sleep’ range that sells a product every FIVE minutes reveals her secrets to a good night’s sleep

  • Pharmacist Cassie Sanghvi is one of the founders of The Base Collective
  • Every five minutes, one product from the Beauty Sleep magnesium range is sold
  • Here she shares how she uses the range and her top tips for a good night’s sleep


<!–

<!–

<!–

<!–

<!–

<!–

<!–

Founder Cassie Sanghvi (pictured), a pharmacist, uses her background to develop products that really work to improve sleep quality

Founder Cassie Sanghvi (pictured), a pharmacist, uses her background to develop products that really work to improve sleep quality

Sales of a popular magnesium range have tripled in the past year after customers raved about their improved sleep quality despite the stress of Covid-19.

Launched by The Basic Collective, the Beauty Sleep range has received thousands of five-star reviews and one product from the collection is sold every five minutes across Australia.

The products contain magnesium, lavender and chamomile to help you relax and sleep better. They range from a sleep balm and body wash to a sleep spray and beautiful silk eye masks.

Sales of a popular magnesium range have tripled in the past year after customers raved about their improved sleep quality despite the stress of Covid-19

Sales of a popular magnesium range have tripled in the past year after customers raved about their improved sleep quality despite the stress of Covid-19

Sales of a popular magnesium range have tripled in the past year after customers raved about their improved sleep quality despite the stress of Covid-19

Founder Cassie Sanghvi, a pharmacist, uses her background to develop products that actually work, without the fillers; the range is organic, natural, vegan and contains no nasties.

“I use the sleep range every night because a good night’s sleep is all about routine and consistency,” Cassie told FEMAIL.

Cassie showers about an hour before bed with the Beauty Sleep Wash; the heat from the shower raises her body temperature slightly and when she gets out, it drops again, naturally increasing her melatonin (sleep hormone) production.

“The wash is pH balanced and packed with a host of natural ingredients, including organic aloe vera juice and magnesium, to keep my sensitive, eczema-prone skin soft and balanced,” she said.

What are the benefits of magnesium for skin and sleep?

– Reduces damage from external aggressors such as the sun and pollution

Without enough magnesium, your skin is much more prone to damaging free radical damage like the sun and pollution, which can eventually lead to skin damage in the form of premature aging and pigmentation.

– Helps in the production of skin and collagen

When you have a magnesium deficiency (and up to 80% of the population have!), the levels of fatty acids in your skin can drop. Without these fatty acids, your skin loses elasticity and moisture, which is known as dehydration, uneven skin tone and wrinkles.

– Fights skin allergens and soothes sensitive, eczema and acne-prone skin

Magnesium has long been known for its anti-inflammatory properties, making it perfect for supporting skin health in a variety of conditions, including acne. Magnesium lowers the production of cortisol and therefore may help reduce acne by stabilizing hormonal imbalances.

It is a particularly effective sedative for people with redness and sensitive skin. Transdermal magnesium is often recommended by skin therapists and dermatologists because it provides the most benefits to patients with these conditions.

– Treats dry skin and improves the repair of the skin barrier

Not only does magnesium naturally contain moisturizing and nourishing properties, but it also helps regulate cell regeneration and repair to aid the repair of the skin when it is disrupted by a lack of moisture.

– Helps you get a good night’s sleep

While essential for energy production, magnesium is also critical for the body at the end of the day to relax and get a good night’s sleep. It naturally relieves stress and tension, allowing you to achieve a deeper relaxed and calm state.

The wash also has the lavender angustifolia traditionally used for its relaxing and calming properties – by using it in the shower, the heat creates a wonderful aromatherapy steaming experience.

“My tip is to lather up the wax when you first get in the shower and then let this nice wash sit on your skin for a minute or two before rinsing it off to get the full effect,” she said.

Just before bedtime, Cassie uses the sleep balm on her feet which helps to treat dry heels and relax her tired feet after being at work all day.

“I follow with a few sprays of the Beauty Sleep Spray on my stomach, neck and shoulders, which has an immediate relaxing effect on the muscles, and the chamomile and lavender relax me before bed,” she said.

Former makeup artist and digital content creator for SPELL and SIR, Lisa Danielle Smith, is a fan of the brand

Former makeup artist and digital content creator for SPELL and SIR, Lisa Danielle Smith, is a fan of the brand

Former makeup artist and digital content creator for SPELL and SIR, Lisa Danielle Smith, is a fan of the brand

Cassie also makes sure she goes to bed early every night and sleeps by 10pm.

“Restorative sleep is multifactorial, and your body really responds to consistency and routine,” she said.

“I usually sleep at 10pm as studies show you get your best sleep before midnight, but I also get up early and usually get out of bed at 5am as I find that I am extremely productive at this time of day in terms of work before my boys go to bed. upwards.’

Cassie also uses natural light to improve her sleep-wake rhythm.

“If I find that my routine is getting out of hand and I start waking up in the middle of the night, I make sure to expose my eyes to natural light, or a bright lamp, when I wake up to help my body use its natural resources.” sleep hormones,” she said.

Cassie Sanghvi and Carly Pointney, a banker, founded The Base Collective in 2016

Cassie Sanghvi and Carly Pointney, a banker, founded The Base Collective in 2016

Cassie Sanghvi and Carly Pointney, a banker, founded The Base Collective in 2016

Cassie Sanghvi and Carly Pointney, a banker, founded The Base Collective in 2016.

They identified an increasing need for and a gap in the market for a range of skin care products that were both free of unwanted chemicals and design-focused, which led them to quit their day jobs and found the company.

Everything created by The Base Collective is presented in stylish, eco-friendly packaging and is designed to promote the idea of ​​transparency and fit seamlessly into one’s life.

The basic collective available online and in Priceline stores across Australia.

Advertisement

.