Kylie Cruikshank, left, and Genevieve Tyrrell, both 34, have revealed how they came up with their heatless curling iron
A high school teacher and hairdresser launched a beauty gadget after seeing a “hair hack” on TikTok that promised perfect curls in minutes, but was harder than it looked.
Genevieve Tyrrell and Kylie Cruikshank, both 34 and from Bondi, tried the trick of wrapping hair around a bathrobe tie.
“The problem with bathrobes is that the tie is very thick and long and if you’re like me and don’t have one, you don’t want to spend $70 to try a TikTok hack,” school teacher Gen told FEMAIL.
“It just didn’t work right either.”
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Gen set her sights on creating a product that would work, and enlisted her good friend Kylie, who is a hairdresser, to the rescue.
Together they came to $24.95 Heatless Curl sash that is ‘actually good for your hair’.
“I think I invented a product because I wanted to,” Gen laughed.
Gen, a self-proclaimed low-maintenance woman, says it only takes 10 minutes in the morning to do her hair when using the curling iron.
She just wraps her hair in the curling iron the night before, sleeps in it and then unwraps it before going to work.
“The curls last a lot longer than you’d expect, I’m on day five with them now,” she said.
“The problem with bathrobes is that the tie is very thick and long and if you’re like me and don’t have one, you don’t want to spend $70 trying to get a TikTok hack,” school teacher Gen told Femail
It’s popular with parents with daughters because it makes mornings easier, the couple said
The design looks quite simple, but there has been a lot of trial and error to make it.
The cord is 170 cm long, 3 cm wide and made of terri toweling that draws moisture from the hair while you sleep.
“This is perfect for me because I’m the lazy girl that I am, because I can just throw it in the wash with my towels,” she said.
The women have had huge success with the product – and were surprised by the number of mothers who bought it for their daughters.
“It’s for the everyday girl, so moms love it because it saves a huge amount of time in the morning, when they need every minute of it,” Kylie said.
The curl method is heat-free and that means much less damage to the hair
The tie is comfortable to sleep in which makes it good for children – although it should be used under supervision
They now plan to stock the curling iron at hair salons, starting with Kylie’s own salon.
“It gives women options and can give them the confidence to use it at home,” said the hairdresser.
“We now offer it as a service, so they get their hair wrapped and see how it’s done, then they get to keep the sash and they can do it on their own at home.
“It also means that if they come in late one afternoon, we can wrap their hair so they can have great hair at work the next day, which is what many of our customers prefer.”
The design differs from other heat-free curlers in that it is a tie rather than a tube.
“This makes ours less bulky and more comfortable to sleep in,” said Gen.
“Some stylers are made of silk, but we found that the hair just slipped out,” she added.
Gen is pictured here with her stash of heatless curlers in her home office
Heated curlers are “great,” but only for occasional use, Kylie explained.
She said they are not designed for everyday use as they inevitably damage the hair, making it frizzy and harder to style in the long run.
Gen says it now takes hair just five minutes at night to pack and five minutes in the morning — but people new to the styler should take 10 minutes to get it done.