Victoria Beckham launches its most sustainable clothing range to date that can be traced from farm to store – but it doesn’t come cheap.
The composite processing in collaboration with The Woolmark Company of Australia is ‘end-to-end’ traceable, meaning the environmental impact has been considered and monitored at every stage of the design process.
The pieces, which include crew neck polos and jumpers, V-neck cardigans and scarves and hats, are made from merino wool from just five Australian wool growers.
But, as shoppers would expect from Mrs. Beckham’s pieces, such luxury comes with a price.
Adult designs start from £285 ($370), while children’s prices start from £185 ($240). A chunky contrast ribbed polo collar with contrast polo shirts for shoppers back £650.
Victoria Beckham is launching her first end-to-end traceable collection exclusively at The Woolmark Company on Thursday, but items come with a very high price tag. Pictured, attending Bergdorf Goodman on October 14, 2021 in New York
Victoria Beckham is launching her first end-to-end traceable collection this Thursday exclusively at The Woolmark Company. Pictured, model with the lightweight colorblock crewneck, which retails for £390 ($495)
The farm-to-shop collection comes after Victoria’s time spent judging the International Woolmark Prize. Pictured on the left, with the chunky mule contrast rib polo neck retailing for £650 ($845) and on the right, a wide rib collar cardigan £590 ($765) and wide ribbed mule hat and snood set £285 ($370) )
The news collaboration sees an impactful, cozy winter wardrobe for adults and their favorite youngsters. Pictured left, Kids Textured Mouline Intarsia Beanie and Scarf, £319 ($255) and Chunky Crew Neck with Contrasting Mouline, £190 ($245). Pictured, right: Twisted Mouline Square Neckline Crew Neck, £550 ($715)
The collection, available from tomorrow, is made in Pescara, Italy, from 100 percent merino wool. The fabric is a hit with eco-conscious shoppers because it’s renewable, natural and 100 percent biodegradable.
The garments are dyed using a plant-based process that reduces the pollution created during production.
Despite no chemicals being involved, the dye creates incredibly vibrant hues through the use of alternative ingredients such as flowers, leaves and berries.
Shown left: VB x Chunky Mouline Contrast Rib Polo Neck for adults and right, for kids, £190 ($245)
Textured Mouline Intarsia Detail Fitted Crew Neck from the Victoria Beckham x Woolmark range for adults, £620 ($795)
VB X Woolmark Thick Mouline Contrasting Ribbed Polo Neck for Adults (Left) and Right, for Kids
Victoria Beckham founded her eponymous fashion label in 2008.
Developed in its London studio, the brand launched with a range of form-fitting dresses and has expanded to include ready-to-wear, footwear and eyewear.
The designs are an adaptation of Victoria’s own personal style to the needs and desires of the global audience.
In 2019, the first Victoria Beckham collection was launched in collaboration with fitness and lifestyle brand Reebok and later that year, Victoria Beckham Beauty was founded, offering clean formulations and high-quality solutions for dynamic individuals everywhere.
The lightweight colorblock crew neck (shown, left and right) for adults costs £390 ($495)
The wide ribbed cardigan in yellow from the adult VB X Woolmark range retails for £590 ($765)
The textured mouline intarsia hat and scarf set (pictured, left and right) for kids will set shoppers £195 ($255)
However, Victoria’s fashion company is believed to face an uncertain future after total losses of over £46 million since its launch.
In the accounts filed in February this year, accountants warned of “significant doubt” about the company’s ability to continue to operate.
It came after she made ex-Spice girl losses of £11.8 million for 2019 and £12.3 million for 2018.
In January, it was revealed that she and her husband David had paid themselves £40,000 a day thanks to profits from his company, DB Ventures, which had covered Mrs Beckham’s losses in previous years.