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Victoria Beckham admits there was a ‘naivety’ when she first launched her clothing brand in 2008

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Victoria Beckham admits there was ‘innocence and naivety’ when she first launched her ailing clothing brand in 2008 – saying she’d be ‘locked up by the fashion police’ if she wore her 90s looks now

  • Victoria Beckham said she had a ‘naivety’ when she first launched her brand
  • Said she’d be ‘locked up by the fashion police’ if she wore her 90s looks now
  • Mother-of-four, 47, made the recordings in an interview with the WSJ. Magazine


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Victoria Beckham has confessed to being “innocence and naive” when she launched her ailing clothing brand in 2008 – insisting she would be “locked up by the fashion police” if she wore her 90s looks now.

The British pop star turned fashion designer, 47, made the confession in an interview with the WSJ. Magazine while promoting her new knitted capsule collection in collaboration with Woolmark.

When asked if she was nervous about launching her eponymous label, she replied, “Actually, no, I wasn’t nervous. [But] If I had known then what I know now, I probably wouldn’t have had the courage to do it! There was an innocence and naivety back then because I came from the music industry.’

Earlier this year it was revealed that the company was facing an uncertain future after total losses of more than £46 million since launch, with auditors warning of “significant doubt” about the company’s ability to continue to operate.

The mother of four also accepted in the one-on-one chat that some of her famous ’90s looks would get her “locked up by the fashion police.”

Victoria Beckham (pictured) has confessed to being “innocence and naive” when she first launched her ailing clothing brand in 2008 – insisting she’d be “locked up by the fashion police” if she wore her 90s looks now

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For example, Victoria noticed her memorable black leather Gucci his and hers motorcycle gear that she wore with her husband David Beckham to a Versace event in 1999.

When asked what her kids think of her ’90s style, she said they think it’s “cool” now and wondered why she doesn’t dress like that now that the era is back in fashion.

However, she said, “I think if I dressed like this now, I’d be locked up by the fashion police.”

The designer’s candid confessions come after it was revealed that her fashion label has suffered total losses of more than £46 million since launch.

In the accounts filed in February, accountants warned of “significant doubt” about the company’s ability to continue to operate.

For example, Victoria noticed her memorable black leather Gucci his and hers motorcycle gear that she wore with her husband David Beckham at a Versace event in 1999 (pictured)

For example, Victoria noticed her memorable black leather Gucci his and hers motorcycle gear that she wore with her husband David Beckham at a Versace event in 1999 (pictured)

For example, Victoria noticed her memorable black leather Gucci his and hers motorcycle gear that she wore with her husband David Beckham at a Versace event in 1999 (pictured)

The brand also posted losses of £11.8 million for 2019 and £12.3 million for 2018.

While the former Spice Girl’s publicists tried to positively clarify the numbers, accountants said the company will need continued financial support from shareholders to keep it going.

“These events or conditions indicate that there is material uncertainty that may cast significant doubt on the company’s ability to continue as a going concern,” the auditors wrote.

Victoria launched her fashion label in 2008 with a small collection of dresses. It soon grew into an extensive range that now includes handbags, jackets, shoes and accessories.

In January, it was revealed that she and her husband David had paid themselves £40,000 a day thanks to profits from his company, DB Ventures, which covered Victoria’s losses in previous years.

Victoria pictured at Bergdorf Goodman on October 14, 2021 in New York

Victoria pictured at Bergdorf Goodman on October 14, 2021 in New York

Victoria pictured at Bergdorf Goodman on October 14, 2021 in New York

She was criticized last year for trying to use the government’s furlough scheme to pay 30 of her 120 staff and was forced into an embarrassing turnaround.

A spokeswoman for Victoria told MailOnline: “While 2019 was a challenging year, the company cut its losses in half – an important step towards profitability.

“The launch of the hugely successful beauty line in the same year helped increase total sales by 7% from 2018 and both companies are focused on profitable growth.

“The showcase of the recent AW21 fashion collection has been well received by fashion critics and the beauty business has seen several sold out products in recent months.”

Victoria Beckham’s new beauty launch hits the mark! Fashion designer’s ‘Cheeky Posh’ blusher sells thousands over its release weekend – with the ‘Knickers’ shade being the most popular

Victoria Beckham’s new beauty product – her ‘Cheeky Posh’ blusher – proved a hit with her fans, and the brand revealed ‘demand was through the roof’ during its release this weekend.

The 47-year-old Spice Girl turned fashion designer was in New York to promote her latest item at the launch, but beauty enthusiasts already showed appreciation for the £36 offer.

Victoria Beckham Beauty told MailOnline that ‘thousands of units’ were sold on release – with the ‘Knickers’ shade being the most popular of the five options available.

Victoria Beckham has delighted fans with the release of her new 'Cheeky Posh' blusher, available in five different shades (pictured)

Victoria Beckham has delighted fans with the release of her new 'Cheeky Posh' blusher, available in five different shades (pictured)

Victoria Beckham has delighted fans with the release of her new ‘Cheeky Posh’ blusher, available in five different shades (pictured)

The brand describes ‘Cheeky Posh’ as ​​a chic and handy cream blush stick that nourishes the skin with a natural, easy flush.

It also promises to give the skin a lasting, natural-looking color, while having a formula infused with clean botanical actives for smoother, brighter cheeks.

Victoria Beckham Beauty co-founder and CEO Sarah Creal, gushed about the product, saying, “We’ve been working on Cheeky Posh perfecting this high-performing, clean formula for quite some time now and we’re so excited about the overwhelming response from our community. ‘

Victoria (pictured) has also seen sales of her favorite Satin Kajal liner in Cocoa increase since she expanded her product range

Victoria (pictured) has also seen an increase in sales of her favorite Satin Kajal liner in Cocoa since she expanded her product range

Victoria (pictured) has also seen an increase in sales of her favorite Satin Kajal liner in Cocoa since she expanded her product range

‘Cheeky Posh’ is available in five shades: ‘Major- a neutral pink flush’, ‘Miniskirt – A berry rose’, ‘Rollerskate – A vivid coral pink’, ‘Playground – a mid-tone terracotta nude’ and ‘Knickers – A light peach melon’.

In addition to the high demand for the color ‘knickers’, the launch of ‘Cheeky Posh’ also increased sales of Victoria’s Favorite Cocoa Satin Kajal Liner.

Her eyeliner’s top shades, Cocoa and Bronze, are selling one every minute and have sold out three times in the past month.

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