Unilever to delete terms such as ‘bleaching’ of beauty products

Unilever to delete terms such as 'bleaching' of beauty products

THE HAGUE, Netherlands (AP) – Consumer giant Unilever said on Thursday that it is striving for a “more inclusive vision of beauty” in its skincare products and will remove words like “fair”, “whiter” and “lighter” from its products, a move that gets into an intense global debate about race fueled by the Black Lives Matter movement.

As part of the shift, Unilever will be renaming its “Fair & Lovely” product used for skin lightening and sold in Asia in the coming months, the company said.

“We are fully committed to having a global portfolio of skincare brands that are inclusive and care for all skin tones, celebrating a greater diversity of beauty,” Sunny Jain, the head of Unilever’s Beauty & Personal Care. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggests a unique beauty ideal that we think is not good and we want to address it.”

A statement by Hindustan Unilever Limited said the change would mean the word “Fair” to be deleted. It said that a new name was awaiting regulatory approval.

Unilever said the Fair & Lovely range “has never been, and never has been, a skin whitening product.” The global consumer company said its advertising for Fair & Lovely products has changed since 2014.

“In 2019, we reflected this evolution on the Fair & Lovely package in India, removing before-and-after impressions and shadow guides that could indicate a transformation; and we’ve improved all communications from product benefits to shine, even tone, skin clarity and radiance, ”said the company.

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