The social network announced a net profit of US $ 68 million between January and March on Thursday, meaning the company is returning to the earnings path.
Twitter announced a net profit of US $ 68 million between January and March on Thursday, meaning the company is returning to its earnings path compared to the same period last year when it lost 8.4 million in the outbreak of the pandemic. However, the figure is below the 114.4 million expected by the market.
In the past three months, the San Francisco, United States-based company had sales of $ 1,036 million, 28% more than its 807 million at the beginning of 2020, when internet advertising – its main source of income – was temporarily suspended. . when the Covid-19 pandemic was declared
Twitter investors took in nine cents a share between January and March, compared to a cent loss last year.
The majority of Twitter’s revenue (88%) is made up of online advertising, which is supplemented by selling data for market research and launching new products (12%).
The social network currently has 199 million ‘active daily users that can be monetized’, which is the metric the company uses to refer to those accounts that correspond to a physical user, and therefore companies can target their ads (for example, does not include the managed by robots).
Twitter registered an increase in the number of users, but at a lower volume than expected by the market between January and March, and its action fell back to Wall Street after-hours transactions.
Everyday or “monetized” users (who saw at least one ad per day) stood at 199 million in the first quarter, 1 million less than analysts expected. For example, the social network title fell by more than 9% in electronic exchanges after hours. However, the number of users is 7 million higher than in the previous quarter.