They are loved by celebrities and are an Instagram staple, but fake flower walls are said to be harmful to the environment and have been labeled “sticky” by experts.
Restaurants and shops across the UK have used popular flower displays in recent years to entice their customers and make their business Instagram friendly, but to avoid the cost of using fresh flowers, many have switched to fake flowers, which last longer. and are budget friendly.
And with influencers like Stacey Salomon and Kim Kardashian leading the trend, demand for fake flowers online — whether it’s on Tesco’s website or Amazon — has soared in recent months, it reported. The Observer.
But pundits haven’t shared the celebs and the public’s enthusiasm for the walls, with etiquette expert William Hanson calling them “tasteless,” and others urging how harmful the plastic-made plants are to the environment.
Are fake flower walls trendy or tacky? Celebrities and British influencers like Stacey Salomon, pictured, swear by it, but experts call them harmful to the environment
Love Island star Demi Jones, 23, pictured celebrated her 22nd birthday in 2020 with a flower wall for her Instagram photos
Starting the trend: Kylie Jenner, 20, had a pink floral wall at her baby shower for the birth of her daughter Stormi in 2018, and posed for it with her friends at the pajama party themed bash
Flower walls have become particularly popular in recent years and have become a fixture in some of the most lavish social media posts, where they are used as whimsical backdrops for photo shoots.
Kim Kardashian, 37, most notably married Kanye West, 40, in front of a cream flower wall in 2014, and Kanye gifted his then-fiancée a similar arrangement for Mother’s Day that same year, not long before their wedding.
Kylie Jenner, 20, had a pink floral wall at her baby shower for the birth of her daughter Stormi in 2018, and posed for it with her friends at the pajama party themed bash.
Instagram influencers such as Stacey Salomon and Mrs Hinch have popularized the trend in the UK, with the former even creating one for her newborn daughter Rose’s nursery.
A Tesco spokesperson told the publication that more and more people are trying to get hold of fake flowers to decorate their homes.
Model Ella Richards, pictured, at a dinner hosted by British Vogue and Estee Lauder in London on Oct. 14 at the Ivy. This month there are displays of plastic mushrooms and fall leaves in some Ivy restaurants
Fake and colorful floral walls are tacky branded by etiquette expert William Hanson. Pictured: An influencer in front of a green and blue flower wall
Instagram users love to pose in front of colorful floral displays, and they have become a staple of the app, pictured
“We’ve seen an almost threefold annual increase in sales of artificial flowers,” they said.
Amazon has also created a subsection in their ‘Home & Kitchen’ section where fans can get their own fake flowers.
Across London, elite restaurants and clubs such as Annabel’s and The Ivy pioneered the trend, and their beautiful, seasonal plastic flower displays attract a swarm of fans and tourists.
However, the fake flowers have failed to convince author and etiquette expert William Hanson, who told FEMAIL earlier this week: “I detest the fake electric blue and neon pink floral walls. Like an aristocrat’s garden, flowers should be real and muted.’
William explained, “Bright colors are showy. Aristocrat’s gardens are muted, only the suburban lawns are full of colors like busy Lizzies.’
Experts noted that stores and restaurants changed their displays seasonally. Pictured: a woman posing in front of an autumn flower wall
Experts have called false flower walls like this pictured in the UK, saying they weren’t eco-friendly
The walls are particularly popular on Instagram and have been used to promote UK events, photos or businesses
A fake floral display of sunflowers and strawberries covering the front of the Ivy restaurant in Wimbledon, pictured
Constance Agyeman, an expert on plastics and recycling at the innovation charity Nesta Challenges, told The Observer: ‘In Europe, we produce nearly 30 million tons of plastic waste per year, and less than a third is recycled.
‘It can take 450 years for the simplest plastic to break down. And when it breaks down, it produces microplastic leftovers that end up in rivers and eventually the food chain.
“To hear that we are now seeing huge popularity for plastic flowers is downright depressing. We need less plastic in our lives, not more,” she concluded.
Fresh flower walls are expensive to make and more expensive to maintain, which is why some brands have switched to plastic flowers in recent years.
Social media fixture: Kim, 37, received a cream floral wall as a Mother’s Day gift from Kanye West in 2014 and promptly posed for photos in front of it
When she tied the knot with ex-husband Liam Hemsworth, Miley Cyrus, pictured, featured a floral arch
Already in 2019, the Telegraph reported that several stores, including Selfridges, had tried to cut costs by using fake flowers, which are cheaper.
Jonathan Moseley, one of Britain’s top florists, told the publication at the time: “I agree that there has been a marked increase in the use of fake flowers to decorate both the interior and exterior of retail properties, particularly hotels and restaurants.
‘I feel that this reflects a marked toning down of the transient beauty of natural living plant matter.
“As a UK floral ambassador and champion of seasonality, I believe that the increasing use of fake flowers degrades the importance of seasonal flowers and foliage and places these living natural jewels of nature in direct competition with manufactured, resilient and artificially color enhanced fake flowers,” he added.
And Dr. Trevor Dines, the botanical specialist at plant charity Plantlife, noted that bees, insects and butterflies depend on living, breathing plants for their survival.
Meanwhile, a florist added that ‘these displays are not eco-friendly and lack imagination’.