In fact, an explainer video is a real breakthrough in the marketing world. Probably any expert can prove that it is the best tool these days to boost a brand, company, or product. Since explainer videos can be easily shared and uploaded to a number of platforms, it attracts a lot of new potential customers. Short, informative, entertaining, and efficient – those are the main features of these videos. There is a wide variety of explainer videos, but 2D animated videos are the most popular. (go to https://explain.ninja/2d-animated-videos/ to learn more about it) Despite the fact that this kind of explainer video is relatively easy to make, this process is still a bit challenging.
If so, how do you make a high-quality explainer video? Is it possible to deal with it yourself? where do you have to begin? There are so many pressing questions about how to properly manage the creative process.
Common mistakes when making an explainer video
Our extensive experience shows that people often make the same mistakes. To make your life easier, we’ve decided to make an inventory of the most common ones so that your path to a perfect video won’t be so tricky. I hope you will enjoy reading it!
- What do I want?\
First and foremost, you need to know exactly what you want to get as a finished product. You have to decide on the style of your expert video: motion graphics, 2D animation, 3D animation, etc. Another important aspect is the target audience! This information will help you write a good script exactly for your product or brand.
It’s a good idea to do a lot of Googling before getting started! Watch the videos of your potential competitors and do your best to create a unique product.
What is the main purpose of your explainer video? You should be able to answer this question right away, as it has a lot of influence on the creation process. When you apply to a video company with explanations, that’s the first thing they want to know!
If you want to hire a professional animation team, be very attentive. View the company’s portfolio and ask questions. Search for customer feedback on the internet and try to rate the quality of their works that you have seen. Remember that your team is responsible for your success!
Your script is an important element in the explainer video. If it’s too complicated or too long, people will find it dull and boring. Try to include only the most crucial information about the items advertised to keep the audience engaged.
Remember that you do not participate in the debates or negotiations! Your script should sound natural and interesting. It’s a bad idea to write complicated sentences and use academic vocabulary.
6. Team Collaboration
You have to be very considerate while choosing a professional team to work with. Ask for a portfolio to make sure this is a good company. Although, after this choice has been made, it is extremely important to trust your team!
Your explainer video should provide a clear explanation of the product and its benefits. Try to guess what questions about the product your customers might ask and answer them!
Your explainer video should be 2-3 minutes long. If it takes too long, the customer doesn’t watch to the end. Second, while recording your voice, pay attention to your voice speed and intonation. Make sure you sound natural and interesting.
Unfortunately, some people sacrifice the quality of their explainer video to meet the deadlines. This mistake can really cost you a lot! Remember, it’s better to have no video than one of poor quality. Respect your potential customers and create high-quality products for them! If not, how can they trust you?
10. “Call to Action”
After watching your video, the audience should definitely know what is expected of them! An animated explainer video should get them to follow a particular site, visit your store, or just buy a particular product. Please, avoid being passive!