These are good times for companies involved in the PC market. According to the consulting firm Canalys, during the second quarter of this year they have been distributed throughout the planet 82.3 million computers, thus consolidating the strong upward trend that this market has experienced in recent years, and especially since the beginning of the pandemic.
This figure includes both laptops, which are growing steadily, and desktops, which are growing more timidly, but consistently. In this context, Intel today held the annual event in which it presents its analysis about the health of the PC market currently, and also its forecast dedicated to its evolution in the short and medium term. And it has given us an interesting surprise.
According to Intel, more and more gaming equipment is being sold. The percentage of machines specifically designed to offer us a satisfactory experience with this software is growing within the total volume of the PC market. It’s too juicy a cake to ignore, and Intel makes no secret of its strategy to compete in an industry where AMD and NVIDIA have been very strong for years.
The question is whether Alder Lake and Arc will help Intel win this war
The company that Pat Gelsinger has led since last February is preparing to acquire a strong and positive momentum for the imminent future. The heads of Intel’s Spanish subsidiary have confirmed that in just four years this company has managed to double the production capacity from its semiconductor factories in anticipation of the strong demand for integrated circuits to come.
In just four years Intel has managed to double the production capacity of its semiconductor factories in anticipation of the strong demand for integrated circuits that was coming
Also, Intel is going to start manufacturing its own substrates, and when it does will sell them to third parties Because the demand for this component, which is essential in the manufacturing process of integrated circuits, has also skyrocketed. Strengthening its manufacturing infrastructure is crucial for a company that, in addition to designing its chips, produces them, but this is only one of the ingredients of the recipe that Intel is simmering in order to develop its business.
If we stick to the PC market, the two strongest assets that Intel is going to launch in the coming months are Alder Lake and Arc. The first of these, embodied in the 12th generation Intel Core processors with Alder Lake microarchitecture, will arrive during next october, and it looks really good.
In the article dedicated to these chips that we published last month, we found that their hybrid microarchitecture allows them to combine high-efficiency and high-performance cores in order to increase their performance per watt and optimize their efficiency. This microarchitecture is new, and, in addition, is scalable, so Intel can easily port it not only to our laptops and desktops, but also to professional workstations and servers.
Arc, meanwhile, is the name of the new family of graphics solutions that Intel will place in stores early 2022. Alchemist GPUs will rule over graphics cards that aspire to compete head-to-head with the most advanced gaming solutions currently available from NVIDIA and AMD.
Intel is already listing XeSS, its alternative to NVIDIA’s DLSS and AMD’s FidelityFX Super Resolution technologies
It is not going to be easy, but it seems that Intel has put all the meat on the grill because, as we explained in the article in which we investigated Arc technology, among other strengths these processors will implement XeSS, which is nothing more than Intel’s alternative to NVIDIA’s DLSS and AMD’s FidelityFX Super Resolution image reconstruction technologies.
Until we get a chance to thoroughly test Intel’s first Alder Lake microarchitecture processors, and also their new Arc graphics cards, we won’t know for sure if they will actually succeed. put on the ropes your competitors.
In any case, there is no doubt that it is coming an exciting time for PC enthusiasts. One in which the competition between AMD, Intel and NVIDIA is going to be fiercer than ever. And the ones who will benefit the most will be us, the users. Cross our fingers.
Cover image | John petalcurin