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The virtual cards of footballers are a gold mine: Sorare “raises” 680 million dollars for his NFT platform

What times were those in which one exchanged soccer cards to complete the album with classmates. How the story has changed with the NFTs and that revolution of virtual stickers that have turned collecting into a business far removed from the children’s sphere.

It is demonstrated by the investment of 680 million that Sorare has received, the French startup that now has a valuation of 4,300 million dollars and that becomes a clear reference in a market that continues to gain followers.

Power, no

The platform for exchanging virtual soccer cards in the form of NFTs is a phenomenon: it already has 600,000 registered users, and the interest it has generated in recent months – the Spanish League has already opted for this startup – is remarkable.

The French company, which signed the FC Barcelona player Piqué as a partner a few months ago, already achieved more than 530 million dollars in financing in July, but its growth is once again striking with this new round of 680 million dollars in which the Japanese financial giant SoftBank has been the main protagonist.

The fantasy football platform promoted by Sorare was created in 2018 and has been attracting more and more users, and clubs such as Liverpool, Paris Saint-Germain, Real Madrid, Bayern or Juventus have already joined the idea, collecting a percentage of each sale of digital cards from their players.

The number of active Sorare users has multiplied by 34 its number of users between the second quarter of 2020 and 2021, and the objective is to expand to another type of ‘fantasy sports’ (basketball, American football) and to also land in the United States.

Vía | The Block