Business is booming.

The USMNT honors members of the team with billboards in their hometowns with messages from Ted Lasso

The USMNT is honoring members of the team with large yellow billboards in their hometowns sharing messages from beloved fictional coach Ted Lasso… with just six days to go until the World Cup kicks off in Qatar

America’s most beloved soccer coach decided to drop some words of motivation and appreciation for the US national team as the World Cup approaches.

Across the country, in the hometowns of members of the USMNT, yellow billboards with blue lettering displayed heartwarming and encouraging messages signed by none other than Ted Lasso.

The brainchild of multiple Emmy winner Jason Sudeikis has been busy since US Soccer revealed their official roster of players making the trip to Qatar.

Several images of these billboards have made their way across social media, showing the messages meant to fill players with hope and help them ‘believe’, as Ted might put it.

Looks like Ted Lasso is leaving signs of encouragement in the USMNT players' hometowns

Looks like Ted Lasso is leaving signs of encouragement in the USMNT players’ hometowns

The USMNT revealed its 26-man roster for the 2022 World Cup at an event in Brooklyn

The USMNT revealed its 26-man roster for the 2022 World Cup at an event in Brooklyn

An example of one of these signs, this one in Seattle is dedicated to winger Jordan Morris

An example of one of these signs, this one in Seattle is dedicated to winger Jordan Morris

On social media, those who watched highlighted the performances and attributes of winger Jordan Morris, midfielders Cristian Roldan and Luca de la Torre, defenders Tim Ream and DeAndre Yedlin, goalkeeper Matt Turner and coach Gregg Berhalter.

Many of the boards gave nods to the players’ hometowns. For example, Lasso talks about being blown away by Morris’ talent and follows it up with, ‘I’m sure you know all about being blown away from Seattle and all.’

They all added to Lasso’s wit and humor, with Ream’s billboard encouraging him to shine bright, but adding: “There should be a pre-tournament warning to stock up on SPF and sunglasses to protect everyone from the Tim Ream Beam.”

At least two billboards were seen at the players’ schools. At El Rancho High School in Pico Rivera, California – Cristian Roldan’s alma mater – a sign spoke of his hometown and how it is ‘the premier music capital of Mexican regional music in the country’.

A billboard dedicated to defenseman Tim Ream at an unidentified location near St.  Louis, Mo

A billboard dedicated to defenseman Tim Ream at an unidentified location near St. Louis, Mo

A sign dedicated to midfielder Cristian Roldan outside his old high school in Pico Rivera, California

A sign dedicated to midfielder Cristian Roldan outside his old high school in Pico Rivera, California

A sign at Saint Joseph Regional High School in Montvale, NJ dedicated to goalie Matt Turner

A sign at Saint Joseph Regional High School in Montvale, NJ dedicated to goalie Matt Turner

For ‘keeper Matt Turner’, Lasso appeared outside Saint Joseph Regional High School in Bergen County, New Jersey with a sign calling him a ‘teeny Turner’, noting how he ‘took up soccer to stay in shape for basketball and baseball’.

In de la Torre’s hometown of San Diego, Lasso noted the region’s famous residents: ‘They got a legendary skateboarder [Tony Hawk]a legendary children’s poet [Dr. Seuss]a legendary anchorman [the fictitious Ron Burgundy] and of course a legendary footballer: Luca de la Torrific.’

DeAndre Yedlin – known for his eccentric hairstyles – became known for his leadership ‘on the pitch and in the barber’s chair’.

The players weren’t the only ones getting the ‘Lasso treatment’. Coach Gregg Berhalter poked fun at his name and how many ‘G’s’ there are in his name, with the line: ‘I just know you and your extra “G” will take those guys all the way.’

The USA open their group stage against Wales on Monday, November 21.

A billboard dedicated to midfielder Luca de la Torre at an unidentified location near San Diego

A billboard dedicated to midfielder Luca de la Torre at an unidentified location near San Diego

A billboard dedicated to USMNT manager Gregg Berhalter in his current hometown of Chicago

A billboard dedicated to USMNT manager Gregg Berhalter in his current hometown of Chicago

A billboard dedicated to right back DeAndre Yedlin in an unidentified location

A billboard dedicated to right back DeAndre Yedlin in an unidentified location