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The television rights of the Premier League in the US will be sold for $ 2 billion, doubling its revenue in the United States.

Television rights to the Premier League in the US will be sold for $ 2 billion, doubling its revenue in the US, as CBS, NBC and ESPN battle it out in an auction that “ shows that soccer is entering USA ”.

  • The television rights to the Premier League will be sold for $ 2 billion in the US.
  • CBS, ESPN and NBC are fighting to secure television rights for five seasons.
  • The expected figure is double what NBC paid for the league’s rights in 2015.
  • The auction shows that English ‘soccer’ is breaking into the United States in a huge way


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Premier League soccer clubs are set for a big American payday with CBS, ESPN and NBC battling to secure the league’s television rights for a whopping $ 2 billion.

There were concerns during the coronavirus pandemic that the appeal of English soccer in the United States might have waned, but it is now reported that the latest sale of television rights could double what was previously negotiated in 2015.

The Financial Times writes that there are only three stations left vying for the award, and that second round offers must be submitted by November 18 as Disney’s ESPN, Comcast’s NBC and ViacomCBS battle it out.

Three big American companies are fighting to secure Premier League television rights

Three big American companies are fighting to secure Premier League television rights

CBS, NBC and ESPN are struggling to pay around $ 2 billion to show the English top flight.

CBS, NBC and ESPN are struggling to pay around $ 2 billion to show the English top flight.

CBS, NBC and ESPN are struggling to pay around $ 2 billion to show the English top flight.

NBC currently has the rights to show the English top flight in the United States, which they acquired in a deal worth around $ 1 billion (£ 745.3 million) in 2015, but this year’s deal is now claimed to be It will be sealed at around $ 2bn (£ 1.49bn). ).

The dazzling number is understood to exceed the expectations of Premier League club executives, with all 20 member clubs poised for a big windfall, and will also represent the largest overseas television deal.

The Covid pandemic caused Premier League clubs to lose around £ 2bn in broadcast and matchday revenue in the two interrupted seasons, so the new deal with the US will be a major financial boost.

When the UK Premier League’s television rights renewal occurred in May this year, Sky, BT and Amazon agreed to renew their existing £ 5bn deal, ensuring there are no financial improvements to the previous deal.

NBC currently has the rights to show the Premier League, and they paid a billion dollars for the privilege.

NBC currently has the rights to show the Premier League, and they paid a billion dollars for the privilege.

NBC currently has the rights to show the Premier League, and they paid a billion dollars for the privilege.

A billboard in Times Square promoting the Premier League when NBC secured a deal in 2013

A billboard in Times Square promoting the Premier League when NBC secured a deal in 2013

A billboard in Times Square promoting the Premier League when NBC secured a deal in 2013

However, in the US, that doesn’t appear to be the case, with three bidders fighting for a deal that will run from 2022-23 to 2027-28.

It’s big news for soccer, or soccer, as a whole, and the agreement indicates that the sport is making its way into an American market previously dominated by basketball, American football, and baseball.

The FT also reports that the figures being shuffled for the US television deal are so high due to the need for television companies to broadcast sports live.

With the advancement of streaming platforms such as Netflix, TV companies have seen huge numbers of viewers turn off, and live sports are seen as a huge draw to keep customers on their channels.

Premier League clubs are poised for a huge and much-needed windfall, in the wake of Covid-19

Premier League clubs are poised for a huge and much-needed windfall, in the wake of Covid-19

Premier League clubs are poised for a huge and much-needed windfall, in the wake of Covid-19

The US live sports market has previously been dominated by the NFL (pictured), the NBA, and the MLB.

The US live sports market has previously been dominated by the NFL (pictured), the NBA, and the MLB.

The US live sports market has previously been dominated by the NFL (pictured), the NBA, and the MLB.

‘The number one most viewed thing [on television] every year it tends to be sporty, ” Disney CEO Bob Chapek said at a conference in September.

The Premier League rights deal is just the latest soccer contract acquired by an American broadcast, after several deals were struck in recent months.

In May, ESPN acquired the rights to show Spanish LaLiga matches in a contract worth 1.4 billion dollars (£ 1.04 billion), while CBS has the rights to show the UEFA Champions League, Serie A and, more recently, the FA Women’s Super League.

On NBC, Premier League matches averaged 879,000 viewers per game for the 2020-21 season, up two percent from the previous year, and appears to be increasing with Manchester City’s 4-1 win against Liverpool in February. attracting an audience of more than 1 m.

Then-Premier League CEO Richard Scudamore (right) meets with then-NBC Sports Group president Mark Lazarus in Connecticut after NBC secured their rights deal in 2013.

Then-Premier League CEO Richard Scudamore (right) meets with then-NBC Sports Group president Mark Lazarus in Connecticut after NBC secured their rights deal in 2013.

Then-Premier League CEO Richard Scudamore (right) meets with then-NBC Sports Group president Mark Lazarus in Connecticut after NBC secured their rights deal in 2013.

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