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The strange fake Prada store in the middle of the Texas desert that made a cameo in The Simpsons

In the photo: the strange fake Prada store in the middle of the Texas desert that is a cult destination that Beyonce posted on Instagram and even The Simpsons visited.

  • The ‘Prada Store’ contains items from the Prada 2005 collection, including 20 pairs of heels and six bags
  • The minimalist fake store is located on US Highway 90, 26 miles north of Marfa, but only a mile from Valentine.
  • The store, called Prada Marfa, is actually a permanent art installation, the work of two Scandinavian artists.

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Prada! In the middle of nowhere? ‘

This is what Marge Simpson comments on in an episode of The Simpsons that made a real-life but fake Prada store in Texas even more irresistible as a photo pit stop, following a huge boost in charm from Beyonce, who posted a picture of her jumping. in front of Instagram.

The strange ‘Prada store’ sits by the road in the middle of the West Texas desert and contains genuine items from the 2005 Prada Collection, including 20 pairs of heels (left foot only) and six handbags. But you can’t buy them.

The strange fake Prada shop in Texas that has proven to be an irresistible photoshoot for travelers

The strange fake Prada shop in Texas that has proven to be an irresistible photoshoot for travelers

Prada's fake shop - 'Prada Marfa' - made a cameo in an episode of The Simpsons in 2019

Prada's fake shop - 'Prada Marfa' - made a cameo in an episode of The Simpsons in 2019

Prada’s fake shop – ‘Prada Marfa’ – made a cameo in an episode of The Simpsons in 2019

Beyonce posted a photo of herself outside Prada Marfa on Instagram.  Has had more than 500,000 likes

Beyonce posted a photo of herself outside Prada Marfa on Instagram.  Has had more than 500,000 likes

Beyonce posted a photo of herself outside Prada Marfa on Instagram. Has had more than 500,000 likes

The store, named Prada Marfa after the nearby Chihuahuan desert town of Marfa (though technically it’s in Valentine), is actually a permanent art installation, built in 2005 by Michael Elmgreen and Ingar Dragset, two Scandinavian artists with headquarters in Berlin.

The Art Production Fund (APF) and Ballroom Marfa, a center for contemporary art and culture, helped fund the project, while Prada lead designer Miuccia Prada selected the merchandise for the store’s interior.

He also gave Elmgreen and Dragset permission to use the Prada logo.

It was originally built as a protest against the high-priced commercialism that was gentrifying American cities in the 1990s. The artwork was going to fade over time and erode into the landscape before anyone could even realize it.

However, instead of disappearing, the fake Prada shop has been a resounding success.

Beyonce posted it Instagram photo in 2014, no comment.

So far, it has had more than 500,000 likes.

Prada Marfa’s The Simpsons cameo came in 2019, with Homer relieving himself in the back of the building after Marge’s exclamation, saying that ‘it’s on the side of the road, so by definition it’s a bathroom’.

The store is a permanent art installation, built by Berlin-based Scandinavian artists Michael Elmgreen and Ingar Dragset.

The store is a permanent art installation, built by Berlin-based Scandinavian artists Michael Elmgreen and Ingar Dragset.

The store is a permanent art installation, built by Berlin-based Scandinavian artists Michael Elmgreen and Ingar Dragset.

The Art Production Fund (APF) and Ballroom Marfa, a center for contemporary art and culture, helped fund the project, while Prada lead designer Miuccia Prada selected the merchandise for the store's interior.

The Art Production Fund (APF) and Ballroom Marfa, a center for contemporary art and culture, helped fund the project, while Prada lead designer Miuccia Prada selected the merchandise for the store's interior.

The Art Production Fund (APF) and Ballroom Marfa, a center for contemporary art and culture, helped fund the project, while Prada lead designer Miuccia Prada selected the merchandise for the store’s interior.

The store contains genuine items from the Prada 2005 collection, including 20 pairs of heels (left foot only) and six handbags.

The store contains genuine items from the Prada 2005 collection, including 20 pairs of heels (left foot only) and six handbags.

The store contains genuine items from the Prada 2005 collection, including 20 pairs of heels (left foot only) and six handbags.

Prada Marfa referenced in Gossip Girl

Prada Marfa referenced in Gossip Girl

Prada Marfa referenced in Gossip Girl

The producers of Gossip Girl also put the store in the spotlight, with a sign guiding directions in the Van Der Woodsens’ attic.

Today, it is a popular destination for fashionistas, millennials, bloggers, travelers, and photographers, with the hashtag #pradamarfa featured in more than 72,000 Instagram posts to date.

The minimalist fake store sits on US Highway 90 about 26 miles north of Marfa, waiting for people to take photos of it in front of the West Texas desert, often with a beautiful sunset behind.

It’s just 1.4 miles northwest of Valentine, Texas, the closest city.

In 2013, the Texas Department of Transportation classified Prada Marfa as an ‘illegal advertisement’, a billboard that did not conform to the allowed specifications. To avoid removal, in 2014 the structure was reclassified as a museum, with Prada Marfa as its only exhibit.

Prada Marfa is a popular destination for fashionistas, millennials, bloggers, travelers, and photographers, with the hashtag #pradamarfa featured in more than 72,000 Instagram posts to date.

Prada Marfa is a popular destination for fashionistas, millennials, bloggers, travelers, and photographers, with the hashtag #pradamarfa featured in more than 72,000 Instagram posts to date.

Prada Marfa is a popular destination for fashionistas, millennials, bloggers, travelers, and photographers, with the hashtag #pradamarfa featured in more than 72,000 Instagram posts to date.

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