The MUM (Unified Multitasking Models) feature allows you to reduce some complex tasks to a single search
Google Search has become a tool for everyday use to search for all kinds of information, but users don’t always find the results they expect when doing searches despite its algorithms.
That’s why senior google science researcher Daniel Russell has highlighted in a company statement some of the most common mistakes that can prevent users from finding the desired results.
One of the possible causes of not finding the information may be to perform only one search. It is suggested to do at least two or three searches, especially if it is a complex topic since on many occasions, it is assumed that the first answers that appear are the most appropriate.
At its google I/O 2021 developer event, Google introduced the MUM (Unified Multitasking Models) feature, which allows you to reduce to a single search some complex tasks that currently need to perform more than one query.
Another factor that can make it difficult to find results may be forgetting to check the credibility of sources. Google has pointed out that you have to make sure that the website you reach is the best source of information for what you are looking for.
To facilitate this process, Google also announced the start of the implementation of ‘About this result’, which provides details about the page such as the description, when it was first indexed, and whether the connection is secure. In addition, Google will later add data from the website description itself, comments from other sources, and related articles.
When doing a Google search, a potential mistake is not to define the search terms previously, the keywords to use. A helpful technique is to ‘navigate in parallel,’ that is, test different variations of the search in separate browser tabs and compare the results obtained.
Beyond keywords, Google also allows you to search through images, so the company advises not to limit yourself to text when searching.
Another new feature presented in the latest Google I/O is that, from now on, users will have a more straightforward to find products they might like in Google Shopping through Lens to locate the products that appear in Google Photos screenshots.
Russell also stresses that it is advisable not to avoid the results with words they do not know. In doing so, the user may be losing valuable information that might include the answers they are looking for. Instead of discarding it, try another Google search with words that aren’t recognized.
In addition to avoiding these errors, Google Search users can use several tips and tricks to insert certain symbols into searches, limiting millions of possible results so that only the relevant ones appear.
For example, adding quotation marks in the word or phrase (for example, “technology”) shortens the search by searching only for specific expressions, such as multi-word movie titles.
Another trick is to use hyphens because adding them before a word (for example, -home-) will exclude that term in the results shown, while adding a vertical bar (|) will cause websites that have any or all of the words to be displayed since it means ‘O’ for Google (e.g., mobile | computer).
Google also advises adding two dots (..) between two numbers (for example, 1970..2020) because adding two drops between numbers will show results within those ranges.