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The $60 Beauty Buy That’s Better Than Botox

Australian women go wild for a $60 beauty purchase they say is “better than Botox” after seeing their friends’ amazing transformations.

The ‘miracle’ line-lowering booster serum is from No7, the UK’s most popular skincare brand, which launched in Australia on August 12.

Just three months after its launch, incredible before and after photos are starting to flood Facebook feeds and Instagram as women show off their toned skin.

Australian women go wild for a $60 beauty purchase they say is 'better than botox' after seeing their friends' breathtaking transformations - woman pictured before using the serum

Australian women go wild for a $60 beauty purchase they say is ‘better than botox’ after seeing their friends’ breathtaking transformations – woman pictured before using the serum

This after photo was taken just eight weeks after Katie started using the product

This after photo was taken just eight weeks after Katie started using the product

This after photo was taken just eight weeks after Katie started using the product

One woman who usually buys expensive serums and oils said she saw improvements after just two weeks — which was surprising “for a budget product.”

Youtuber Katie Bridgemon is also stunned with her transformation.

The product is the most concentrated line correcting serum from the popular brand with 7 times more of the main active ingredient than the rest of the range.

Youtuber Katie Bridgemon has stunned fans with her eight-week transformation

Youtuber Katie Bridgemon has stunned fans with her eight-week transformation

Youtuber Katie Bridgemon has stunned fans with her eight-week transformation

Sold at Priceline, the serum is ‘perfect’ for the forehead, crow’s feet, lips, between the eyebrows, under the eyes and the nasolabial folds.

The 'miracle' product is the most expensive in the No7 range

The 'miracle' product is the most expensive in the No7 range

The ‘miracle’ product is the most expensive in the No7 range

The popular retailer is offering the serum at a 40 percent discount for Black Friday — with their sale on November 25.

No7 is famously adored by the will of Gwyneth Paltrow, Crazy Rich Asians actress Gemma Chan and Sienna Miller.

The affordable British brand is available in over 470 price line stores nationwide after launching here on August 12.

No7 – which regularly draws waiting lists of 100,000 and is the top-selling beauty brand in the UK – has 42 products ranging from $19.99 to $61.99 in price.

In the past 12 months, Priceline shifted 19 million units of skin care.

The British skincare brand is loved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)

The British skincare brand is loved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)

The British skincare brand is loved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)

Affordable UK brand No7 will be available in over 470 Priceline stores nationwide after launching on August 12 (pictured in Priceline)

Affordable UK brand No7 will be available in over 470 Priceline stores nationwide after launching on August 12 (pictured in Priceline)

Affordable UK brand No7 will be available in over 470 Priceline stores nationwide after launching on August 12 (pictured in Priceline)

Some of the highlights include the famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)

Some of the highlights include the famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)

Some of the highlights include the famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)

PROTECT AND PERFECT SERUM

One of the highlights of No7 is the famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards for its ability to reduce the impact of fine lines and wrinkles.

The serum (pictured) famously contains often expensive ingredients such as retinol, hyaluronic acid and No7's matrixyl 3000

The serum (pictured) famously contains often expensive ingredients such as retinol, hyaluronic acid and No7's matrixyl 3000

The serum (pictured) famously contains often expensive ingredients such as retinol, hyaluronic acid and No7’s matrixyl 3000

The serum contains the famous often expensive ingredients such as retinol, hyaluronic acid and No7’s matrixyl 3000 – which visibly reduces the signs of aging every time you apply the serum.

According to the Head of Science Research at No7, Dr. Mike Bell, it’s the scientific studies that set No7 apart from other skincare brands on the market.

“The serums have undergone rigorous clinical and consumer testing to validate their age-defying performance with thousands of women involved in their testing, across 70 studies over the past 10 years,” he said in a statement.

“This partnership between No7 Beauty Company and Priceline means millions of Australian consumers will now have access to No7’s iconic age-defying skincare range, receiving exclusive quality at affordable prices at Priceline.”

Another top product in the extensive range is No7's Advanced Retinol 1.5% Complex Night Concentrate ($61.99), the most expensive item in the collection (pictured)

Another top product in the extensive range is No7's Advanced Retinol 1.5% Complex Night Concentrate ($61.99), the most expensive item in the collection (pictured)

Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99), the most expensive item in the collection (pictured)

ADVANCED RETINOL 1.5 PERCENT COMPLEX NIGHT CONCENTRATE

Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99).

The most expensive item in the collection, the retinol, is designed to reboot and renew the skin while you sleep, so you wake up looking refreshed and noticeably younger after a few weeks.

When the retinol launched in the UK, it did so to a waiting list of 100,000 people.

It is now used by millions of women around the world and has rave reviews online.

“Very surprised at how well this product works,” wrote one recent reviewer.

Another added: ‘I’ve been using this product for about five months now and it’s great. Your skin peels off the top layer of skin to reveal much brighter skin with fewer brown spots and lines.”

Ingredients, including shea butter and hyaluronic acid, moisturize the delicate skin around the eyes with the eye cream (No7 products pictured)

Ingredients, including shea butter and hyaluronic acid, moisturize the delicate skin around the eyes with the eye cream (No7 products pictured)

Ingredients, including shea butter and hyaluronic acid, moisturize the delicate skin around the eyes with the eye cream (No7 products pictured)

REPAIR AND RENEW MUTLI ACTION EYE CREAM

'I really have problems with the skin around my eyes.  This cream really makes a remarkable difference,

'I really have problems with the skin around my eyes.  This cream really makes a remarkable difference,

‘I really have problems with the skin around my eyes. This cream really makes a remarkable difference,” said one reviewer of the cream (pictured)

The third ‘cult’ product in the No7 collection is Restore and Renew Multi Action Eye Cream, $37.99, which aims to firm and revitalize the delicate skin around the eyes.

Ingredients, including shea butter and hyaluronic acid, moisturize and plump the delicate skin around the eyes, while ginseng extract makes you look more awake.

‘I really have problems with the skin around my eyes. This cream really makes a remarkable difference and I’ve only been using it for two weeks,” one commenter wrote.

Another reviewer added, ‘It’s smooth and creamy, not greasy. It really helped with the bags under my eyes.”

Priceline Pharmacy General Manager Andrew Vidler said in a statement: “It’s fitting that No7 – an iconic, global brand – launches at Priceline, Australia’s most iconic health and beauty retailer.

“Our buyers scour the world for products and brands that women will love, and we’re excited to bring exclusive skin care royalties to our customers.”

For more information about No7 at Priceline, please click here.

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