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Success Story: Saint Laurent’s Day Bag

IN A FEW YEARS SPACE THE ICONIC “SAC DE JOUR” AT THE TOP OF THE “IT PARADE” OF LEATHER ARTICLES TO BECOME A CLASSIC OF THE SAINT LAURENT HOUSE. FOCUS.

Simplicity in form, clean lines and extreme finesse in details: the Day Bag, striking sobriety, has managed to reconcile a modern look and timeless style to rise to the rank of classic. Disclosures.

Timeless design

Launched in 2013 – in harmony with the Saint Laurent Fall-Winter 2013-2014 collection – the Day Bag has become a reference in luxury leather goods. Under the impetus of Hedi Slimane, then the house’s artistic director, the now iconic bag advocates a certain modern sobriety that characterizes the claw’s neopunk silhouette with strength and discretion.

Credit: press

Made entirely by hand, in workshops dedicated in Italy, the flagship model of the Saint Laurent house is distinguished by a sleek design, which is embellished with tubular handles, extendable sides and a small padlock engraved with a Saint Laurent inscription.

An emblematic model

Available in four sizes and in fifteen colors, the Saint Laurent bag is rapidly spreading around the world, fashion ists find it many similarities to the great classics of leather goods.

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The celebrity bag

Elegant aesthetics, bold colors, noble materials (leather, suede, crocodile, python, etc.) and subtle finishes – such as the embossed Saint Laurent inscription on the front … All these elements contributed to its worldwide success.

In just three years, the Daypack has established itself as one of the house’s signature pieces and has taken pride of place in the wardrobe of celebrities: from Kate Moss to Cameron Diaz through Gigi Hadid and Rachel Zoe.

Credit: press