Business is booming.

South Dakota worker fired by CEO who posted 'crying selfie' on LinkedIn is SWAMPED with job offers

Noah Smith was one of two employees fired by Wallake.  He is now flooded with vacancies

Noah Smith was one of two employees fired by Wallake. He is now flooded with vacancies

A South Dakota marketing expert fired by the “Crying CEO” has been inundated with job openings, his former boss said.

Noah Smith was let go by HyperSocial and last week its CEO, Braden Wallake, posted a lengthy explanation on LinkedIn of how devastated he was.

It was later revealed that HyperSocial had eliminated only two people from the company and that Wallake had fired only one of their own: Smith got the bad news from Wallake’s girlfriend, Emily Chucta, the chief operations officer.

Wallake was mercilessly ridiculed online for the gushing post, declaring his love for his employees and saying he’s never felt so low. The post went viral, with 10,000 comments and more than 52,000 comments.

Braden Wallake posted a tearful photo on LinkedIn last Tuesday, saying he was devastated to have to lay off employees

Braden Wallake posted a tearful photo on LinkedIn last Tuesday, saying he was devastated to have to lay off employees

Braden Wallake posted a tearful photo on LinkedIn last Tuesday, saying he was devastated to have to lay off employees

South Dakota worker fired by CEO who posted 039crying selfie039

South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 135 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 135 South Dakota worker fired by CEO who posted 039crying selfie039

On Monday, Wallake said the ridicule and shame had been worth it, as Smith had been approached by multiple people offering potential new jobs.

“Noah recently sent me this photo,” Wallake wrote on LinkedIn, with a screenshot of Smith’s LinkedIn inbox full of people posting about work.

“It was never meant to go viral, but seeing this makes every nasty comment worth it.

“You’ve FILLED Noah Smith’s inbox with job postings, job postings, and more.

“Thanks to all of you, Noah has a plethora of incredible opportunities to choose from.

“And wherever he decides, he’ll be so lucky to have it!”

Wallake said he didn’t regret posting the photo of him crying and posting the heartfelt message, but he did regret how cynical some people had reacted to.

He told PR week he had also received many messages of support.

When asked why he didn’t delete the post, he replied: “The reason is that I get countless messages from other entrepreneurs saying, ‘I love this, I’ve been there, the worst feeling, right there with you.

“There’s a lot of good that has come out of this post, but I’m trying not to sit still and read the negative” [comments].’

Wallake, who founded Hyper Social in 2016, first made headlines last Tuesday with his starting post.

“I know it’s not professional to tell my employees I love them,” he said.

“But from the bottom of my heart I hope they know how much I do.”

He added: “I can’t think of a better moment than this.”

The company’s website lists 18 people as employees.

Wallake is pictured with his girlfriend Emily Chucta, the chief operations officer, with whom he lived and worked in a branded motorhome traveling across the US before returning to Ohio

Wallake is pictured with his girlfriend Emily Chucta, the chief operations officer, with whom he lived and worked in a branded motorhome traveling across the US before returning to Ohio

Wallake is pictured with his girlfriend Emily Chucta, the chief operations officer, with whom he lived and worked in a branded motorhome traveling across the US before returning to Ohio

1660182404 285 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 285 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 325 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 325 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660720310 259 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 259 South Dakota worker fired by CEO who posted 039crying selfie039

Wallake and his girlfriend lived out of a van, but he announced that they just returned to Columbus, Ohio and are taking a break

Wallake and his girlfriend lived out of a van, but he announced that they just returned to Columbus, Ohio and are taking a break

Wallake and his girlfriend lived out of a van, but he announced that they just returned to Columbus, Ohio and are taking a break

Wallake and Chucta have spent the past three years traveling in a branded motorhome and working remotely.

He announced on LinkedIn in late July that they had returned to Columbus, Ohio.

Wallake visited Smith in Sioux Falls last month.

“The best of life from a van as an entrepreneur,” he wrote.

‘If your employees are all completely remote, you can visit them!

“We are going to Chicago and decided on Friday that we would go to Noah Smith’s house and work in Sioux Falls for a few days!”

Wallake told Motherboard that both fired employees were “over-the-top nice” about it and “assured” him and Chucta that it would “be all right.”

He said he decided to make the LinkedIn post several hours later.

“I was just sitting here at my desk, just crying a little I guess, and decided to make the post because I’ve seen a lot on LinkedIn lately about how terrible entrepreneurs and CEOs are for firing their employees and that they’ I’m going to fire workers while they get their third home in the Bahamas or wherever,” Wallake said.

In response to comments about the post, Wallake said he had stopped taking a salary to avoid laying off staff.

Previously, he was taking $250 a week.

He told Motherboard that he had not previously received a paycheck after renaming the company in 2019, and only started taking a paycheck last year.

But two months ago, he was still hiring more staff.

“I’m recruiting,” he posted on LinkedIn.

‘Do you know anyone who might be interested?

‘Many sales/marketing roles available: BDR/SDR/, Lead Generation, Account Executive, High Ticket Closer and more!’

1660720310 357 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 357 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 430 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 430 South Dakota worker fired by CEO who posted 039crying selfie039

Wallake and Chucta traveled across the United States living and working remotely from the vehicle

Wallake and Chucta traveled across the United States living and working remotely from the vehicle

Wallake and Chucta traveled across the United States living and working remotely from the vehicle

Wallake and Chucta are pictured with their dog Roscoe

Wallake and Chucta are pictured with their dog Roscoe

Wallake and Chucta are pictured with their dog Roscoe

1660720310 523 South Dakota worker fired by CEO who posted 039crying selfie039

1660720310 523 South Dakota worker fired by CEO who posted 039crying selfie039

He said he never intended to downplay the emotions felt by those who let go, but wanted to share his feelings.

“This was a low point in my life,” he told Motherboard.

‘[I] tried not to compare my low time with the low time of laid-off workers because theirs is much worse.

‘But just to share the journey I personally go through as an entrepreneur in today’s world.’

Others accused Wallake of being too weak to run a business, or seeking devious self-promotion.

His company specializes in promotion on LinkedIn.

One of their areas of expertise is ‘LinkedIn outreach services’.

‘Do you need more sales activities for your B2B company? With our process, we take cold outreach and turn them into warm conversations with powerful, tailored messaging,” their website reads.

They also offer ‘content creation’ and ‘LinkedIn profile optimization’.

Wallake herself has 31,000 followers on LinkedIn and 36,000 followers on Instagram.

His posts include: “5 LinkedIn Tips to Optimize Your Presence,” “Best Practices for Responding on LinkedIn,” “8 LinkedIn Secrets Most Business Owners Don’t Know,” “Is LinkedIn a Waste of Time?” and “6 Mistakes on LinkedIn Company Pages Every Entrepreneur Should Avoid.”

‘I can’t believe my eyes. Do you really think you’re having a worse time than the ones you let go? Come on dude,’ said one.

Another commented in disbelief: “You fired people, took a picture of yourself crying and hit the post?”

1660182404 968 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 968 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 876 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660182404 876 CEO of marketing company that helps people 039enhance039 their LinkedIn

1660720311 723 South Dakota worker fired by CEO who posted 039crying selfie039

1660720311 723 South Dakota worker fired by CEO who posted 039crying selfie039

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1660720311 207 South Dakota worker fired by CEO who posted 039crying selfie039

A slew of comments on LinkedIn criticized Wallake for making the situation about himself rather than the employees he fired

A slew of comments on LinkedIn criticized Wallake for making the situation about himself rather than the employees he fired

A slew of comments on LinkedIn criticized Wallake for making the situation about himself rather than the employees he fired

Jason B, a blockchain investor, wrote, “CLICK BAIT AMATEUR HOUR STRIKES AGAIN.

“Did this guy actually just post a selfie of… crying? I mean seriously, he has no idea how someone with an IQ over 100 is going to see this as the most ridiculous trash posted on LinkedIn for the day (maybe week? month?? all year???).

This fake self-pity, self-attention, self-focus, self-less, self-junk, LinkedIn clutter has to stop. Is there a STUPID button we can click to hide this kind of vomit?’

Manuel Pablo Arnao, a real estate agent, added, “That selfie, my gosh. A little restraint might be good.’

And Jackie Stabach, a VP of brand strategy, accused him of self-pity.

‘Yes but. I just got fired – along with many others. If my CEO sent this, I’d probably go crazy. You’re crying? I am crying. We cry.

“You still have your job. Imagine if we all posted pictures of US crying? We would never be hired because we are forced to be RESILIENT in our industries.

“Put those tears in a jar and make a potion to make the lives of the people you fired better. Connect them to other agencies/potential opportunities.

‘That’s not how you show empathy. DO MORE for your employees who have been laid off and who still exist. THIS IS NOT how. Correct again.’

Others were more supportive, praising Wallake for being open with his emotions and showing his humanity.

Wallake answered questions posted online and said he hoped it helped some — even if he saw himself being mocked.

When one person found himself being accused of self-promotion, Wallake replied, “It’s how people help themselves feel better, I guess.

“It’s much easier to assume I’m being disingenuous with this message rather than trying to get to know me and find out the real truth whether this message was attention grabber or from the heart.”

He added: “I have laughed at people on other social media platforms who have posted pictures of themselves crying. And then I did it.

“I have no doubt that this position could be a useful tool for retaining those employees or helping them find better jobs.”

He told a commenter: ‘I don’t regret the post. I regret how it was received.’

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