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Salesforce unveils its ‘biggest innovation in 20 years’

Salesforce has detailed what it describes as the “biggest innovation” to come to its CRM and sales enablement platform in the last two decades.

The new addition, Salesforce Genie, is a service designed to unify customer data typically encapsulated in disparate channels and applications into a single multipurpose profile.

At Dreamforce 2022, Salesforce explained that the goal is to help customers enable a personalized experience for their customers, informed by the most complete and up-to-date set of information about past interactions.

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Salesforce Genie