Tim Cook made the announcement himself at Tuesday’s Apple’s spring event. Until now, the iPhone 12 and 12 Mini were available in black, white, blue, green, and red (part of Product Red).
The purple iPhone comes exactly six months afterwhich is halfway through its update cycle. With coming out this fall, the timing of a new color could help sway people on the fence about getting a new phone.
Date of release
The Purple iPhone will be available in the market on April 30. The iPhone 12 price starts at $799 / £799 / AU$1,349, which is $100 / £70 / AU$150 more than the iPhone 11 range. That’s likely due in part to the cost of adding in a 5G modem, but also because the iPhone 12 mini is grabbing that iPhone 11 price point, starting from $699 / £699 / AU$1,199.
“The incredible iPhone 12 is that the hottest smartphone within the world, and therefore the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun choice to the lineup, and that we think customers are getting to like it,” said Greg Joswiak, Apple’s senior vice chairman of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is out there in five other stunning finishes, and features a complicated dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever during a smartphone — great battery life, and therefore the best 5G experience on any smartphone.”
The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they’re durable.1 And iPhone 12 mini is that the smallest 5G smartphone within the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display.
Both models feature a sleek flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which matches beyond glass by adding a replacement high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the sides , with systemwide color management for industry-leading color accuracy. This new OLED provides pixel precision brightness, a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the height brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to six meters for up to half-hour and are protected against everyday spills, including coffee and soda.