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Prepare for an Apple 'FEAST' of new products this autumn, rumours warn

Get ready for an Apple ‘FEAST’! 5G iPhone SE, new Mac Pro and refreshed MacBook Air could all be unveiled at the tech giant’s annual event this fall, claims reports

  • Rumors suggest Apple will unveil new iPhones, iPads, watches and more
  • The vast majority of products are expected to hit the market in the fall
  • Apple analyst Mark Gurman predicts a ‘feast’ of new products later in the year

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Apple plans to release a “feast” of new products this fall, rumored to include new iPhones, a Mac Pro and a revamped MacBook Air.

If the rumors turn out to be true, it would be one of the biggest launch events in the Cupertino, California-based company’s 45-year history.

Respected Apple analyst Mark Gurman first revealed the rumors in his… Power On Newsletteralthough nothing has been confirmed by Apple.

Ahead of the fall release, Apple is hosting a spring event, which Gurman said would be a “starter for what could be a celebration of new products in 2022.”

Prepare for an Apple 039FEAST039 of new products this autumn

Apple plans to release a “feast” of new products this fall, rumored to include new iPhones, a Mac Pro and refreshed MacBook Air

This spring, he wasn’t expecting more than one Mac announced, one with the new M1 Pro chip, which could be a new high-end Mac mini or iMac.

Last year at the spring event, Apple released the M1 version of the iPad Pro, AirTags, a new Apple TV, and a redesigned version of the iMac.

However, Gurman predicts that an iPhone SE may be released in the spring, with a similar design but faster processor and support for 5G networks.

There may also be a new iPad mini with the A15 chip in the iPhone 13, though the spring event is unlikely to be a patch later in the year.

Among the products rumored to be hitting the market by the end of the year are four new iPhones, a low-cost MacBook Pro, an updated iMac, and a new Mac Pro.

Gurman also predicts we’ll see a revamped MacBook Air, an AirPods upgrade, three Apple Watch versions, and low-cost iPad and iPad Pros.

He said stocking up on new hardware for the fall and releasing software details in the spring ensures that the hardware is ready to go and app developers are prepared.

“The other reason is more financial,” he wrote in Bloomberg, saying that releasing hardware in the fall will set Apple up for a strong Christmas season.

This is good for Wall Street, which would otherwise see a year-over-year decline, rather than a very strong fourth quarter as it is now.

If the rumors turn out to be true, it would be one of the biggest launch events in the Cupertino, California-based company's 45-year history.

If the rumors turn out to be true, it would be one of the biggest launch events in the Cupertino, California-based company's 45-year history.

If the rumors turn out to be true, it would be one of the biggest launch events in the Cupertino, California-based company’s 45-year history.

The year-end launch is expected to feature a mix of minor updates, major new releases of existing hardware, and additional products.

This flurry of product releases would follow a relatively fallow 2021, with a minimal number of new product releases.

Software will see iOS 16 and macOS 13, with a preview of both likely at the World Wide Developer Conference (WWDC) in June.

What isn’t clear, but has been rumored for a lot, is a virtual reality headset produced by Apple, with some Augmented Reality features – which would have its own dedicated operating system – that could be previewed at WWDC, but seems unlikely. .

Google hits back at Apple for using peer pressure and bullying to convince users iMessage is a status symbol, report says

Google is calling on Apple to use peer pressure and bullying to convince consumers, especially teenagers, that its iMessage is a status symbol and Android a sign of lower class.

The allegations, published in a report by the Wall Street Journaltalks about how the difference between green and blue speech bubbles can create a negative stigma that Google believes would benefit Apple.

WSJ’s report highlights surveys of teens and parents who respond with “ew, that’s disgusting” when another user had green chat bubbles instead of the coveted blue bubbles.

And this is Apple’s way of convincing teens to keep their iPhones or otherwise feel ostracized from the “cool group.”

Google Senior Vice President Hiroshi Lockheimer tweeted Saturday: “Apple’s iMessage lock-in is a documented strategy.

“Using peer pressure and bullying as a way to sell products is unfair to a company that has humanity and fairness as a core part of its marketing. The standards exist today to fix this.”