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Parents are outraged by airbrush retouching service being offered on school photo day

Parents Outraged Over Airbrush Retouching Service Offered To Kids As Young As FIVE On School Photo Day

  • A retouching service to edit children’s school photos has shocked parents
  • Jennifer Greene couldn’t believe the service was being offered for $12
  • It includes a complexion evening, teeth whitening and pimple removal
  • Kristin Loerns also saw that her son’s freckles had been removed from the images


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Parents are furious after offering a digital retouching service to edit school photos of their children.

Jennifer Greene, from New York, was stunned to discover that the service was being offered to parents of young kindergarten students.

The Lifetouch company offered to “retouch” the children’s images for an additional $12, and the service includes an evening skintone, teeth whitening and pimple removal.

The service works similarly to social media filters that change the way the face looks by smoothing out the skin and removing blemishes.

Parents furious after offered digital retouching service to edit photos of children on school photo day

The outrage follows after Kristin Loerns saw that her son's freckles had been removed from the school photos (photo)

The outrage follows after Kristin Loerns saw that her son's freckles had been removed from the school photos (photo)

Parents are furious after a digital retouching service is offered to edit children’s photos on school photo day. The outrage follows after Kristin Loerns saw that her son’s freckles had been removed from the school photos (pictured right)

“I was shocked,” Ms. Greene told me The New York Post.

‘I don’t agree at all’ [retouching a child’s school picture], because it teaches children that they always have to look perfect and that they can change [a perceived flaw] with a mouse click.’

The 43-year-old also took to Twitter to share her shock with others.

‘I need someone to explain to me why @Lifetouch PHOTO RETOUCH for KIDS is offering school photos?! Damn it?!’ they tweeted late last month.

Ms Greene wanted photos taken of her 12-year-old daughter Madeline, but was concerned about the effect the services might have on her.

In a statement to The New York Post, the company said: “Our goal is always to authentically capture every child we photograph. Photo Retouch is a full opt-in service that customers choose to add to photo packages. Most, if not all, school photography companies offer this service and it is expected as an available option for schools.”

While the service has received a lot of criticism from parents, retouching is a service offered by most professional photographers.

The service works similarly to social media filters that change the way the face looks by smoothing the skin and removing blemishes (stock image)

The service works similarly to social media filters that change the way the face looks by smoothing the skin and removing blemishes (stock image)

The service works similarly to social media filters that change the way the face looks by smoothing the skin and removing blemishes (stock image)

The outrage follows after Kristin Loerns saw that her son’s freckles had been removed from the school photos.

Ms Loerns told Daily Mail Australia that she has not authorized the company to remove all of her son’s freckles.

“The retouching was automatically added as part of the larger photo packages,” she says.

Kristin also shared before and after images of her son Kieran on Twitter alongside the caption: ‘Lifetouch, can I have his freckles back please? #editingfail

“Don’t change things that are actually part of a child’s face,” she added.

Following a complaint to Lifetouch, the company re-shot Ms. Loern’s photo with the freckles intact.

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