The role he was born to play! Nebraska receiver Decolest Crawford goes viral in web ad for local AC company, joining dozens of NCAA jocks taking advantage of their image and (unique) names
- Nebraska’s Decoldest Crawford went viral in an ad for a local AC company
- The NCAA Still Bans Student Athletes From Getting Paid For Their Respective Sports
- In 2021, the NCAA lifted a ban on athletes taking advantage of their name and image
The NCAA, the University of Nebraska’s freshman, has been banned by the NCAA from profiting from football.
“Take it from Decoldest, we’ll keep you cool,” Crawford said in a viral ad for Omaha-based SOS Heating and Cooling.
The NCAA still prohibits student athletes from getting paid for their respective sports, but a 2021 decision to lift restrictions on name, image, and licensing agreements (NIL) has created similar opportunities for all levels of college jocks. Crawford himself was an elite recruit from Shreveport, Louisiana before choosing Nebraska over other football powerhouses, such as USC, LSU and Michigan State.
Banned from profiting from football by the NCAA, University of Nebraska freshman recipient Decolst Crawford instead puts his unique name to good use as a pitchman for a local air-conditioning company
It is, of course, his name that made Crawford the perfect pitchman for SOS.
“I’m so glad we called SOS,” the viral ad began with a woman speaking to a baby. “Our air conditioning is the coldest.”
Then the stage was set for the entrance to Crawford.
“I’m always Decoldest,” he said before alluding to his status as a Cornhuskers footballer, while carefully avoiding infringing on his school’s trademarks.
“Hey, this is Decoldest Foster, Louisiana wide receiver who now plays in Lincoln,” Crawford continued, mentioning the Nebraska capital where the school is located. ‘If your air conditioning isn’t the coldest, call SOS Heating & Cooling. Their technicians earn no commission, so they give you an honest opinion, fair prices and a longer warranty than the competition, guaranteed.
“Take Decolst, we’ll keep you cool this summer.”
The company had planned to contact Crawford since he signed with Nebraska.
“We didn’t expect to be in a situation like this, but the second we saw Deoldest sign with Nebraska, the light went out right away,” Jake Wasikowski told OutKick last month. “We said we should get this man as our spokesperson and so far things are going really well.”
The response to the viral ad was enthusiastic to say the least.
“The Decoldest Crawford air-conditioning commercial is here and it’s spectacular,” wrote one fan, who later said the spot had “so much ’90s sitcom energy.”
Others were confused by the ad, which they assumed had been banned by the NCAA after years of overseeing such schemes.
“Serious question, how is this allowed by the NCAA?” asked by user on Twitter.
“NCAA athletes can now be paid for using their name, image and likeness to advertise companies and products,” replied another.
Now a pitchman for an AC company, Crawford now joins blazing fast sprinter Usain Bolt and golfer Tiger Woods among athletes with apronyms — names that amusingly fit, given the individual’s profession. (As a lawyer named ‘Sue’)