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M&S goes for gold with a huge range of Percy merchandise! Retailer unveils collection of items

Marks and Spencer unveiled a huge collection of Percy Pig merchandise when it unveiled its new Christmas ad starring the character.

The pig-shaped pastry shop first appeared in stores in 1992 and has since become a firm favorite at the store, with the retailer launching several other spin-off characters since Percy’s original release.

And in this year’s celebratory offer, the pig, voiced by British-born Hollywood actor Tom Holland, comes to life for the first time and explores the shop floor with a little help from a magical fairy played by Dawn French.

In addition to the ad, M&S has released a huge range of Percy Pig products, including a £75 ‘ultimate’ basket full of sweets.

Marks and Spencer unveiled a huge collection of Percy Pig merchandise when the new Christmas ad featuring the character was unveiled

Marks and Spencer unveiled a huge collection of Percy Pig merchandise when the new Christmas ad featuring the character was unveiled

Marks and Spencer unveiled a huge collection of Percy Pig merchandise when the new Christmas ad featuring the character was unveiled

Marks and Spencer has unveiled a huge collection of Percy Pig merchandise when it unveiled its new Christmas advert starring the character (pictured left, the ‘ultimate’ basket costing £75, and right a £30 onesie)

Percy Pig, voiced by British-born Hollywood actor Tom Holland, first comes to life in M&S's Christmas ad, exploring the shop floor with a little help from a magical fairy played by Dawn French

Percy Pig, voiced by British-born Hollywood actor Tom Holland, first comes to life in M&S's Christmas ad, exploring the shop floor with a little help from a magical fairy played by Dawn French

Percy Pig, voiced by British-born Hollywood actor Tom Holland, first comes to life in M&S’s Christmas ad, exploring the shop floor with a little help from a magical fairy played by Dawn French

According to the M&S website, the Percy Pig gift collection is “guaranteed to delight fans of the candies,” with everything from gift sets to Percy-themed birthday presents.

Fans are rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig™ Jumper selling out in every size soon after release.

Meanwhile, the £75 ‘ultimate basket’ contains a range of Percy Pig products, including pennies, Percy melting hot chocolate and a luscious toy.

The brand has also unveiled a limited edition 16lb plush toy wrapped in its own red Santa hat and scarf.

In addition to the ad, M&S has released a huge range of Percy Pig products, including a £16 . plush toy

In addition to the ad, M&S has released a huge range of Percy Pig products, including a £16 . plush toy

In addition to the ad, M&S has released a huge range of Percy Pig products, including a £16 . plush toy

And there’s even a range of Percy Pig rompers on offer, in kid and adult sizes.

The cozy one-piece fleece has a cute character hood and a Percy logo on the chest.

Percy super fans can even buy pig-themed products to decorate their homes, including a Percy lampshade, £15, and a dinner plate set, £29.50.

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and a £25 pet bed.

For its 30th birthday next year, the nation’s favorite pig comes to life for the first time in M&S’s Christmas ad.

Fans are rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig¿ Jumper selling out in every size soon after release

Fans are rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig¿ Jumper selling out in every size soon after release

Fans are rushing to get their hands on the products, with the £19.50 Pure Cotton Percy Pig™ Jumper selling out in every size soon after release

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and £25 pet bed on offer

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and £25 pet bed on offer

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and £25 pet bed on offer

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and £25 pet bed on offer

Meanwhile, animal lovers can also buy Percy-themed merchandise for their pets, with a £12 dog sweater and a £25 pet bed (left and right)

Percy, voiced by Marvel star Tom Holland, is awakened in the middle of the night by the magic of the Christmas fairy played by national treasure Dawn French.

He excitedly explores the Stratford Foodhall and discovers all the magic that M&S ​​Food has to offer this Christmas – from the Golden Blond Christmas Pudding collection to Delicate Smoked Salmon.

The cute little pig exclaims, “Christmas? I’ve never had a Christmas! Wow!’

True to M&S’ focus on putting food items at the center of campaigns, viewers will salivate positively at the delicious items.

Percy super fans can even buy pig-themed products to decorate their home, including a Percy lampshade, £15, and a dinner plate set, £29.50

Percy super fans can even buy pig-themed products to decorate their home, including a Percy lampshade, £15, and a dinner plate set, £29.50

Percy super fans can even buy pig-themed products to decorate their homes, including a Percy lampshade, £15,

Percy super fans can even buy pig-themed products to decorate their homes, including a Percy lampshade, £15,

Percy super fans can even buy pig-themed products to decorate their home, including a Percy lampshade, £15, and dinner plate set, £29.50 (left and right)

When he discovers the golden blond chocolate star Christmas pudding from M&S, he exclaims, ‘I’ve never seen anything so beautiful in all my 23 seconds of my life.’

The ad is one of eight to be released as part of the campaign, with Percy exploring different aspects of the M&S food hall in each clip.

Revealing that he was delighted to be part of the landmark ad, Tom explained: “I’ve loved Percy Pigs for as long as I can remember, and when I was asked to be his voice – his very first voice – it cost me less.” than a second to say yes.

‘It was a challenge to sniff well, but I hope I succeeded and that you like what you hear! I’ve considered asking for a lifetime supply of Percy Pigs, but thought I’d save room for all that awesome M&S Christmas food!’

For its 30th birthday next year, the nation's favorite pig will be brought to life for the first time in M&S's Christmas ad by Dawn's Christmas fairy

For its 30th birthday next year, the nation's favorite pig will be brought to life for the first time in M&S's Christmas ad by Dawn's Christmas fairy

For its 30th birthday next year, the nation’s favorite pig will be brought to life for the first time in M&S’s Christmas ad by Dawn’s Christmas fairy

Meanwhile, Dawn said, ‘Christmas is M&S Food, isn’t it? So when the call comes in asking you to be in the M&S Christmas ad, it’s pretty much a guaranteed yes – I mean, they’re so iconic every year.

“When M&S said I’d be the fairy on top of the Christmas tree bringing Percy Pig to life, I nearly fell off my chair with excitement. Surely this is the best gig in the world?’

And Sharry Cramond, Director of Marketing for M&S Food, told FEMAIL: ‘The M&S Christmas Food range is better than ever this year and who better to tell customers about our delicious range of Christmas food than the national treasure and much-loved M&S icon himself, Percy Pig.

Percy, voiced by Tom Holland, is awakened in the middle of the night by the magic of the Christmas fairy played by Dawn (pictured, Percy)

Percy, voiced by Tom Holland, is awakened in the middle of the night by the magic of the Christmas fairy played by Dawn (pictured, Percy)

Percy, voiced by Tom Holland, is awakened in the middle of the night by the magic of the Christmas fairy played by Dawn (pictured, Percy)

“Of course he couldn’t have just any voice, and when Tom Holland gives Percy Pig his first words, it’s as exciting as it gets.

“In addition, the voice of the one and only Dawn French as the Christmas fairy – it’s the stuff of Christmas dreams!”

Huge rivalry has developed in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for top spot.

Meanwhile, giant plush Percy toys launched in September 2020 and were a huge hit with fans of all ages, at one point selling 10,000 toys in just one day leading up to Christmas.

Since then, the retailer has launched a series of ads showing the plush teddy bear in boardroom situations, as well as Halloween and Christmas themed scenarios.

A huge rivalry has developed in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for top spot.

A huge rivalry has developed in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for top spot.

A huge rivalry has developed in recent years as top British chains compete for the most talked about Christmas campaigns, with Marks & Spencer and John Lewis often vying for top spot.

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