A mother of three has revealed how she developed the world’s first pregnancy belly mask after seeing her pregnant sister suffer from irritated skin.
Ruth Carr from Melbourne, Australia, launched hump body on February 25, 2021, to help prevent itching, dryness, scarring and stretch marks during pregnancy.
Ms. Carr, 40, had spent months trying to find a solution to help her pregnant sister, who developed skin irritation from her stretched abdomen, but realized that “no product existed” at the time.
“It was at this point that I really realized what my vision had become – to create a natural, safe product that gives all mothers the necessary pampering time, allowing them to bond with their tummy,” she told Daily Mail Australia.
Ms. Carr contacted her entrepreneurial friends, Alex Tran and Karl Devic, both 25, whose business experience helped bring her idea and a lucrative venture to life.
Ruth Carr launched Bump Body pregnancy belly mask on February 25 after watching her sister suffer from irritated skin
Ms. Carr (center of photo) reached out to her close entrepreneurial friends, Alex Tran (left) and Karl Devic (right), who, through their business experience, helped bring her idea to life
Bum Body turned over $250,000 in just four months and has gained an online Instagram following of over 34,000 people
Bump Body made $250,000 in just four months and gained an online Instagram following of more than 34,000 people.
“It was my sister’s pregnancy that sparked the idea, because she couldn’t handle it physically and mentally,” said Ms. Carr.
“I wanted to pamper her and at the same time take care of her unbearably itchy, irritated and stretching bump — something I struggled with myself during my three pregnancies.”
Baby Bump was born after the three co-founders invested $60,000 of their own money to get the brand on track.
After months of research and discussions with a Melbourne-based manufacturer, the trio have formulated a product that is 100 percent natural, stress-free and safe for both mother and baby.
Ms. Carr also has experience working for a global skincare brand, while her partners have six years of business and marketing experience.
Ms Carr sent months of research and spoke to a Melbourne-based manufacturer before formulating a product that is 100 percent natural, stress-free and safe for both mother and baby
The $64.95 Australian Belly Mask is rich in essential vitamins and anti-inflammatory properties to help heal, soothe and nourish the skin
The product is perfect to prevent stretch marks by keeping the skin of the abdomen hydrated and nourished
The $64.95 Australian Belly Mask is rich in essential vitamins and anti-inflammatory properties to help heal, soothe and nourish the skin.
The core ingredients include apricot kernel oil to increase skin elasticity, hydration and hydration, aloe vera and avocado oil to help repair damaged cells.
“Initially we wanted to make a sheet belly mask, but we found it was difficult to source this product and the necessary ingredients locally,” said Ms. Carr.
“We ruled that out and looked at the idea of a mask that was similar to the popular face masks on the market today, except to be used on the bump.”
The entire product formulation process took almost a year, with many delays due to the Covid-19 pandemic.
The mask helps prevent itching, dryness, scars and stretch marks during pregnancy
Ms Carr said the belly mask “offers more than just skin benefits.”
“We want to be able to share this product with expectant mothers who are now at home, especially during the lockdown here in Melbourne, who may suffer mentally, feel isolated and unable to see their family/friends to share their journey with.” , she says. said.
‘Having had postpartum depression myself, I know how isolating and exhausting motherhood can be; I know how important self-care is and how important it is to immerse yourself in a loving like-minded community for support.
“During my suffering, I reached out to the incredible team at PANDA (Perinatal Anxiety And Depression Australia), who guided and supported me.”
Ms. Carr has chosen to donate a percentage of the brand’s proceeds to PANDA each year so that they can continue to support thousands of mothers in need.
Ms. Carr has experience working for a global skincare brand, while her partners have six years of business and marketing experience
Bump Body will also attend One Fine Baby Expo in Melbourne on December 3rd
Ms Carr said running a small business has sometimes proved challenging, especially with the lockdowns in Melbourne this year.
“Running a business is always difficult,” she said, adding, “But it’s all worth knowing that what we’re doing is really the life of expectant mothers.”
Bump Body will also participate in One Fine Baby Expo in Melbourne on December 3rd.
The Australian Belly Mask can be purchased online through the Bump Body website.
If you suffer from anxiety or depression you can call Beyond Blue at 1300 224 636.
WHAT ARE THE BENEFITS OF BUMP BODY AND WHERE CAN YOU BUY IT?
The Australian Belly Mask is rich in essential vitamins and anti-inflammatory properties that help heal, hydrate and nourish the skin so that your bump always feels good
The mask can be used to prevent skin irritation, dryness, scars and stretch marks
What are the main ingredients?
Apricot Kernel Oil – highly beneficial for increasing skin elasticity, provides deep (non-greasy) hydration and hydration, has anti-inflammatory properties and is great for sun protection
Aloe Vera – contains soothing and nourishing properties that help soothe skin irritation and fight bacteria
Avocado oil – packed with essential vitamins that help hydrate your skin and boost collagen production
The Australian Belly Mask can be purchased online through the Bump Body website