Microsoft CEO acknowledges that failed TikTok purchase was “the strangest thing I’ve ever worked with in my life”
It was one of the soap operas last fall. After speaking with former President Donald Trump, Microsoft CEO Satya Nadella announced that Microsoft intended to buy TikTok from ByteDance. A move that after weeks of negotiations finally did not take place.
Now a year later Nadella has remembered that moment and has explained what it meant to him. “The strangest thing that I have worked in my life”, has defined during an interview at the Code Conference event.
The purchase of TikTok was “intriguing”
Trump wanted to split TikTok over concerns about its safety. Finally, it was Larry Ellison, CEO of Oracle and a supporter of the former president, who managed to turn his company into a “trusted technology partner” of TikTok on American soil.
But before that the task fell to a Satya Nadella who explains that he was “a little intrigued” by the agreement with TikTok, in terms of value for Microsoft. A description in which Nadella has commented, after letting out a laugh, that “then I guess the rest is history”.
“It was an incredible experience. I learned so many things about so many people,” says Nadella, who also specifies that “first of all, TikTok came to us. We didn’t go to TikTok. ”
“TikTok was caught between many things that happen in two capitals. The president Trump had a particular point of view of what he was trying to do there, and then he just disappeared. The [gobierno de Estados Unidos] it had a particular set of requirements and then it just disappeared, “he describes.
Why did TikTok contact Microsoft? As Nadella describes, what attracted Zhang Yiming, CEO of ByteDance, was Microsoft’s services regarding the content moderation and parental controls through services such as Xbox or LinkedIn. Two sectors, gaming and professional, where TikTok has room for growth.
Currently, Microsoft’s possible interest in TikTok is at a minimum, as Nadella explains: “At this point, I’m happy with what I have.”
Cover Image | Kmeron (Flickr) (CC BY-NC-ND 2.0)
Via | Reuters