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Martha Kalifatidis drives $15,000 in sales for Australian ‘boob tape’ brand OVERNIGHT

Martha’s Keeps Up on Profits: Reality Star Generates $15,000 OVERNIGHT in Sales for Australian ‘Boob Tape’ Brand After VERY Revealed Promo

  • Martha Kalifatidis Fueled $15,000 in Sales for Boobtape Company
  • The 33-year-old MAFS star modeled the tape on her Instagram story this week
  • The band of HOLD. costs $24.95 for a roll – each has 15-20 applications


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An Australian beauty brand sold more than $15,000 worth of boob tape overnight after MAFS star Martha Kalifatidis posted the product on her Instagram.

Martha showed off the boob tape, by HOLD., in a story on the photo sharing platform, impressing her 800,000 followers.

The 33-year-old reality TV star posed comfortably with nothing but the chest-holding tape before posing in a blazer to show off the finished look.

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An Australian beauty brand sold more than $15,000 worth of boob tape overnight after MAFS star Martha Kalifatidis posted the product on her Instagram

An Australian beauty brand sold more than $15,000 worth of boob tape overnight after MAFS star Martha Kalifatidis posted the product on her Instagram

Mathieu Mariole, the founder of HOLD., told FEMAIL that the company sold $15,000 of the tape, which is $24.95 per roll, after Martha’s message.

“Martha is the ideal avatar for our company because she is so comfortable with her body,” he said.

“We love that Martha is so confident because that embodies everything we are and what we want our customers to feel.”

Mariole said it’s exciting that his product will help so many women feel their best, especially as the country reopens.

In the Instagram story, Martha tagged the company, claiming it’s the best tape for all over the body.

“If you’ve never seen a boob tape before, don’t panic, this is normal,” she explained as she modeled the product.

Martha showed off the boob tape, by HOLD., in a story on the photo sharing platform, impressing her 800,000 followers

Martha showed off the boob tape, by HOLD., in a story on the photo sharing platform, impressing her 800,000 followers

Martha showed off the boob tape, by HOLD., in a story on the photo sharing platform, impressing her 800,000 followers

The HOLD.  boob tape is available in five colors and costs $24.95 per roll

The HOLD.  boob tape is available in five colors and costs $24.95 per roll

Martha said it's the best tape she's ever used

Martha said it's the best tape she's ever used

The 33-year-old said the HOLD. tape is the best boob tape she ever used

“This tape from Hold is literally the best boob tape I’ve ever used,” Martha gushed.

The rolls, which come in five different colors, have enough tape for 15-20 uses, depending on the size of your breasts and the shape of the dress.

In August, the brunette star revealed that she wants to undergo explant surgery.

The 33-year-old, who got a boob job 13 years ago, said she planned to have her implants removed during an Instagram Q&A at the time.

The reality star-turned-influencer also offered sage advice to fans considering going through the procedure.

Martha has become one of Australia's most popular influencers

Martha has become one of Australia's most popular influencers

Martha has become one of Australia’s most popular influencers

A 20-year-old follower asked the reality star, ‘How old were you when you got your implants? I’m 20 and want them, but afraid of hate.’

Martha told the girl she thinks she should wait until she’s a little older to consider the procedure.

“I was probably your age,” Martha replied. “My advice is wait until you’re a bit older and then make the decision. Never make a decision about surgery when in doubt [or] are uncertain.’

She then revealed her plans to have her implants removed. “I have also decided to have my implants removed,” she added.

“I’ve been looking for a doctor in Sydney, but don’t really know… if anyone has any recommendations, let me know.”

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