Marcus Rashford MBE is the surprise star of Aldi’s magical Christmas advert, starring Kevin de Carrot.
The 24 Manchester United forward will play Marcus Radishford in the TV spot, which ties in with Aldi’s seasonal campaign to donate 1.8 million to families in need in the UK over the holiday season.
This year’s A Christmas Carrot ad is a vegetarian retelling of Charles Dickens’ famous story to the sound of an instrumental version of The Pogues’ Fairytale Of New York, with Ebanana Scrooge playing the cold-blooded character who hates the Holidays.
Marcus, who has been open about his childhood dependent on food banks and yesterday receiving an MBE from Prince William, said he was delighted to be part of the campaign.
Surprisingly, Marcus Rashford appears in Aldi’s Christmas ad, playing “Marcus Radishford,” a radish who “always helps kids.” The campaign was created in collaboration with Neighbourly. Aldi donates 1.8 million meals to family in need this festive period
In the cute spot, the Spirit of Christmas visits a new character named Ebanana Scrooge, in a retelling of Charles Dickens’ A Christmas Carol, depicted
Set on Christmas Eve, it shows the grumpy banana walking down the street destroying snowmen with his cane on the way home.
It is revealed that Ebanana hates the holidays because he was once left alone on a plate after everyone preferred mincemeat pies.
As night falls, Ebanana is suddenly awakened by the Ghost of Christmas – who looks a lot like Kevin with a beard.
The ghost takes the fruity Scrooge on a celebratory tour to show him “how magical” Christmas can be.
Rashford, who received an MBE yesterday, pictured, said he was delighted to be part of the campaign
He begins by telling Ebanana that the spirit of Christmas is about “peas and goodwill.”
Marcus makes his cartoon debut when the Ghost introduces him as Marcus Radishford, who “always helps kids.”
You can hear the radish, wearing a tuxedo jacket, say, “Merry Christmas, Kevin!” and a vegetable darting back in a basket carried by two peas.
The Spirit of Christmas then takes Ebanana to the ‘Aldi Christmas Market’, where they fly over for a delicious Christmas meal of turkey, pigs in blankets, salmon, lobster and more.
As they float above the table, they come across the gingerbread family featured in Aldi’s sponsored ads on the Great British Bake Off.
The family is seen skating and sliding down a cake in sleds, and the Christmas Spirit helps one of the children who has broken his arm, making the whole family laugh again.
As the journey progresses, Ebanana flies over the snowmen he previously destroyed, before the Ghost of Christmas suddenly drops him in the mouth of an evil-looking snowman.
The evil character ends up in his bed, realizing all the grief and misery he has brought to those around him.
The ad was aptly named ‘A Christmas Carrot; and stars Ebanana Scrooge. In the original Christmas Carol, Ebenezer Scrooge is the character who hates Christmas
This leads to a change of heart, and the next day, as Kevin and his family get ready to celebrate Christmas together, Ebanana shows up at their door, bringing a dessert.
“Merry Christmas everyone,” he says enthusiastically, holding out a Christmas pudding.
“This is to ‘pudding’ with me,” he adds with a sheepish smile.
It is also revealed that Ebanana rebuilt the snowmen he destroyed the day before.
In the ad, the banana pictured is awakened by the Christmas spirit on the eve of Christmas Day
The Spirit of Christmas takes Ebanana on a journey to show him the magic of Christmas, pictured
The ad ends with a heartfelt message: “The answer you’ll find is that you have to be nice to be happy.”
Marcus Rashford MBE, said: ‘As a family we relied on the local food bank to get our Christmas dinner.
“To this day I remember standing in line with Mom in front of that building; mother was ashamed that she might be recognized. With that in mind, I am delighted to lend my support to the Aldi campaign,” he added.
“For many kids growing up in situations like mine, there’s little expectation around this time of year; add the impact of the pandemic and the least they deserve is a Christmas dinner.’
Aldi released their Christmas ad in partnership with Neighborly, which connects businesses with charities in local communities to donate their surplus food.
Neighbors CEO Steve Butterworth said: “We are delighted to support Aldi in their year-round food redistribution program and in their commitment to donate 1.8 million meals this Christmas.
The pair fly across town to the Aldi Christmas Market, pictured, where they float above a Christmas party
The Gingerbread family that Aldi usually uses to promote the Great British Bake Off also appears in the ad, pictured
“These donations will help a record number of families in the UK during what is expected to be the busiest year ever for local charities and charities,” he added.
Sean McGinty, Marketing Director at Aldi UK, said: ‘Christmas is a time of hope and we are privileged to work with Marcus, one of the most inspiring young people in the UK, who has done so much in the past. 18 months to help provide free school meals for children.
At the same time, it wouldn’t be a festive season without Kevin the Root on our TV screens, and we’re excited to bring him back for the sixth year for his many fans, in what we believe to be his best Christmas performance yet.
“We hope our campaign will remind everyone of the true meaning of Christmas,” he added.
Footballer Marcus Rashford received his MBE yesterday at a ceremony hosted by Prince William at Windsor Castle.
After his overnight journey, Ebanana ends up in his bed reflecting on how selfish he’s been, pictured
The next day, Kevin and his family get ready to celebrate Christmas, but are interrupted by a surprise guest, pictured
Ebanana has changed his mind and arrives with a Christmas pudding to thank the family for ‘pudding’ with him
The 24-year-old star from England and Manchester United received the award for leading the fight against child poverty and appeared in good spirits when he received the award from the Duke of Cambridge as his proud mother Melanie Maynard looked on.
The footballer was recognized last summer for his campaign to ensure that no child in need goes hungry, forcing the government to reverse its course in providing free school meal vouchers to 1.3 million children during the summer holidays.
After Windsor Castle’s inauguration ceremony, the striker said he would give his MBE to his mother who raised him and his four siblings.
The ad ends with a heartwarming message stating that to be happy, people have to be nice
He said, “It seems like there’s a lot going on, but to put it in the simplest way, I try to give kids the things I didn’t have when I was a kid. If I had, I would have been much better off and had many more options in my life.
“I’m just giving them the chance and I think they deserve the chance that kids don’t get. For me, it’s a punishment for them not to get things like meals or book supply.
“And if we can all come together to make this small change – it’s small changes, but it becomes big changes once you see the benefits – then I see a generation that comes after me as a very special generation.