L’Oreal to remove words like “whitening” from skin products

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PARIS (AP) – French cosmetics giant L’Oreal said on Saturday that it will remove words like “whitening” from its skincare products, a move that is accompanied by global protests against racism caused by George Floyd’s death in the United States.

The company said in a statement on Saturday that it “has decided to make the words white / bleaching, fair / fair, light / lighter of all its skin evening products.”

L’OrĂ©al’s decision follows a similar move by the Anglo-Dutch firm Unilever on Thursday. It is one of the companies that has become the target of criticism after Floyd’s death after his arrest in Minneapolis.

Earlier this month, L’Oreal tweeted that it “stands in solidarity with the black community and against any injustice. … It’s worth speaking out. The post received a negative response from people who see the company’s business model and advertising as targeting white consumers.

The English model Munroe Bergdorf in particular accused the beauty brand of hypocrisy for firing her three years ago. Bergdorf was fired in 2017 as L’Oreal UK’s first openly transgender model for rejecting ‘the racial violence of whites’.

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