London’s revered Sloane Club now has a 27-room hotel open to non-members – the inspector (mostly) approves
- The Sloane Club near London’s Sloane Square turns 100 next year
- He now has a hotel that is open to non-members, ‘with a contemporary twist’
- The inspector checks into one of the hotel’s double rooms, paying £ 190
The Sloane Club is a venerable institution (its 100th anniversary is in 2022) near London’s Sloane Square that still believes in valances and comfortable shoes.
In other words, it is not remotely innovative, but it is well-liked by its members, many of whom come from the counties for a night at the theater and then a visit to the dentist in the morning.
With little fanfare, the club was bought in 2017 by the Queensway hotel company, which launched Sloane Place next door, a 27-room hotel open to non-members, with a contemporary twist.
Sloane Place is a 27-room hotel open to the public that is part of the venerable Sloane Club
The hotel has a basement bar (pictured) and a restaurant on the ground floor ‘with stools, wood paneling, exposed pipes and the kind of muzak that would cause a riot on the mothership next door’
Presumably the idea is to attract a younger crowd, hence the basement bar and downstairs restaurant with sidewalks, wood paneling, exposed pipes, and the kind of muzak that would cause a riot on the mothership next door. .
In fact, what happened is that these 27 rooms were separated from the Sloane Club, but still share some public spaces, including the rooftop terrace, where members and non-members can order drinks and food from a menu similar to Sloane’s. Restaurant on site.
There is also an impressive shared central staircase; it is worth using it instead of taking the elevator.
Sloane Place offers double rooms from £ 170. The inspector says the room prices are what you would expect to pay in the area.
The inspector enjoys the atmosphere of the restaurant “ once the lights are dimmed ” and says the food is “ excellent ”
Sloane Place, 62 Lower Sloane St, London, SW1W 8BP.
Tel: 020 3928 0700, sloaneplace.com. Doubles from £ 170.
I’m in a Chelsea Double, paying £ 190 without breakfast. It feels awfully safe and awfully expensive, but then can you find anything cheaper around here?
There is nothing contemporary about it, apart from a modern mirror and some art on the bed. The bathroom is so small that it is almost impossible to shower without pressing the controls.
We enjoyed the atmosphere of the restaurant once the lights were dimmed. Excellent Caesar salad and perfectly cooked lamb chops at prices in line with the area.
It is lively at breakfast. I suspect some members of the Sloane Club have come over to fry.
There is confusion at the end of the purchase. I stand by the entrance looking lost until finally a staff member asks me to stop by the main reception of the Sloane Club. This gives me a chance to spot the difference between the two, not much.
The new owners of the Sloane Club have clearly given a lot of thought to propping up their future finances. Establishing a new source of income seems like a smart idea.