LinkedIn follows Twitter and will delete its Stories in September: the ephemeral content has not convinced
The stories of Instagram, WhatsApp and Facebook have been a success, so it was not surprising that other social platforms such as Twitter or LinkedIn dared to launch their own alternatives: Twitter launched the Fleets in March 2020 and LinkedIn announced their stories in September.
However, it seems that the ephemeral content has not convinced the users of these two social networks. A few weeks ago Twitter announced the closure of the Fleets (which have not appeared in the app since August 3) and now it’s LinkedIn’s turn, which has announced that they will end their stories at the end of September.
Next step: the video
According to LinkedIn, the reason for launching the stories last year was to offer users a “fun and casual way to share quick video updates”. They claim to have learned “a lot” and anticipate that they will use that learning to “evolve the ‘stories’ format into a reimagined video experience” integrated into LinkedIn.
So that, the stories will disappear from the platform. In the words of Liz Li, LinkedIn Senior Product Manager:
“As part of this change, we will remove the current Stories experience at the end of September while we work on the new experience.”
The ephemeral content does not seem to have convinced users. According to Li, users they want the videos to remain on their profile, not that they disappear. “We assume that people would not want informal videos to stay on their profile […] However, it turns out that you want to create sticky videos to tell professional stories in a more personal way, “he says.
That is the explanation they give from LinkedIn, that has not disclosed usage statistics for its story system. Twitter, which eliminated the Fleets a few weeks ago, noted that “we have not seen the increase we expected in the number of new people joining the conversation through Fleets” and that, instead of “addressing some of the anxieties that they were holding people back from tweeting, “was being used to” amplify their tweets. “
More information | LinkedIn