LaLiga enters the world of NFTs: the first major football competition to offer virtual trading cards of all its players
The Spanish soccer league becomes the first of the major European competitions to bet on the NFTs. Through an agreement with Sorare, the virtual football trading platform with cryptocurrencies financed by footballers Gerard Piqué and Antoine Griezmann, LaLiga will launch its own collection of virtual trading cards linked to non-fungible tokens (NFTs) of all your players.
The movement represents a new source of income for Spanish competition and embraces a model that competitions such as the NBA have already been testing for a few years. Starting this season, fans will be able to exchange the digital cards of all LaLiga players.
The NFTs have a powerful ally in the world of football
The Sorare company already has alliances with 175 football clubs, among which are some of the Spanish league such as FC Barcelona, Valencia CF, Atlético de Madrid or Real Madrid. Also other top-level European clubs such as Liverpool FC, FC Bayern Munich, Boca Juniors, Juventus or Paris Saint-Germain.
Now, that alliance extends to the competition itself, with La Liga being the first to join but where the The company’s plans are to partner with each of the top 20 soccer leagues before the end of 2022. In Spain, the agreement covers both the first division (LaLiga Santander) and the second division (LaLiga Smartbank).
“This agreement with Sorare, one of the most interesting NFT projects, allows us to reach new audiences around the world and offers already fans new ways of relating to the players and the clubs they follow”, explained Javier Tebas, president of LaLiga.
“It is an unequivocal sign that the industry sees Sorare’s unique abilities to connect fans to sports through NFTs as a crucial part of its future,” explains Nicolas Julia, CEO of Sorare.
These Sorare cards are basically trading cards with an associated NFT. A virtual chrome with a unique associated blockchain and publicly verifiable. Equivalent to other markets with NFTs, La Liga wants fans to trade with these virtual trading cards.
Not only taking advantage of the media pull of footballers, but also taking advantage of the pull that the NFTs currently have on their platform, with more than 150 million dollars in sales this year, as described by Sorare. A pull coming mainly from the United States and Asia and seeking to replicate in Europe.
To generate media attention about the agreement, footballer Gerard Piqué and Sorare shareholder, has taken the opportunity to unveil a limited card with him, along with an offer to see El Clásico.
More information | Sorare