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John Lewis sweater in their new Christmas ad is sold out

John Lewis’ £29 Christmas tree sweater sold out just HOUR after the release of a new celebratory ad

  • Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas sweater featured in their seasonal advertisement
  • The navy sweater with a tree decorated with baubles, sold out in size 8 to size 20
  • A comment from the popular sweater, tagged “As seen in our 2021 Christmas TV ad,” confirms more will be landing soon
  • The sweater plays a key role in cementing the friendship between Nathan, 14, and a young alien who is having her first Christmas on Earth


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Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas sweater featured in their seasonal advertisement.

Just hours after the expected release of the retailer’s famous Christmas ad, the navy sweater, featuring a tree decorated with baubles, sold out in size 8 to size 20.

A note from the popular sweater, which is tagged “As seen in our 2021 Christmas TV ad,” confirms more will be landing soon.

The newly released trailer sees 14-year-old Nathan cement his friendship with young alien Skye, who has landed near his home, by adding a star and twinkling lights to his Christmas sweater — much like her own knitted sweater.

Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas sweater featured in their seasonal advertisement

Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas sweater featured in their seasonal advertisement

In the newly released trailer, 14-year-old Nathan cements his friendship with young alien Skye, who has landed near his home, by adding a star and twinkling lights to his Christmas sweater — just like her own knitted sweater.

In the newly released trailer, 14-year-old Nathan cements his friendship with young alien Skye, who has landed near his home, by adding a star and twinkling lights to his Christmas sweater — just like her own knitted sweater.

In the newly released trailer, 14-year-old Nathan cements his friendship with young alien Skye, who has landed near his home, by adding a star and twinkling lights to his Christmas sweater — just like her own knitted sweater.

Viewers then watch Nathan help Skye discover the magic of her first Christmas and introduce her to some of his favorite festive moments. He brings her Christmas lights from his family’s tree, mince pies, Christmas movies and plays in the show.

The time comes when Skye has repaired her ship and must return to her home planet and the couple must be separated – and in the bittersweet, heartwarming moment, Nathan gives her his Christmas sweater, the same one he wore when she first met.

Each product in the ad is by John Lewis, with customers shopping for ‘key scenes’, including the decorated Christmas tree and dining table.

Just hours after the expected release of the retailer's famous Christmas ad, the navy sweater, featuring a tree decorated with baubles, sold out in size 8 to size 20.

Just hours after the expected release of the retailer's famous Christmas ad, the navy sweater, featuring a tree decorated with baubles, sold out in size 8 to size 20.

Just hours after the expected release of the retailer’s famous Christmas ad, the navy sweater, featuring a tree decorated with baubles, sold out in size 8 to size 20.

The ad is being published about a fortnight earlier than usual and comes as the retailer revealed that Christmas-related searches on its website are up 50 percent from this time last year.

The ad was created with agency Adam&eveDDB, with John Lewis refusing to reveal a budget but saying it was in line with previous years’ spending.

The sweater has been awarded 4.3 out of 5 stars on the John Lewis site, with shoppers praising the “nostalgic vibe.”

Viewers then watch Nathan help Skye discover the magic of her first Christmas and introduce her to some of his favorite festive moments.  He brings her Christmas lights from his family tree, mince pies, Christmas movies and plays in the show

Viewers then watch Nathan help Skye discover the magic of her first Christmas and introduce her to some of his favorite festive moments.  He brings her Christmas lights from his family tree, mince pies, Christmas movies and plays in the show

Viewers then watch Nathan help Skye discover the magic of her first Christmas and introduce her to some of his favorite festive moments. He brings her Christmas lights from his family tree, mince pies, Christmas movies and plays in the show

One lucky shopper wrote: ‘This Christmas sweater has a vintage feel and evokes a nostalgic Christmas feeling. I love that the design is simple yet fantastically festive.

‘The sizing is perfect for me; as a standard size 16 and with a length of 5’6, the sweater has a lot of room without feeling oversized. I am thrilled with the quality of the sweater and very happy that it is made of cotton so I don’t overheat wearing it.

“This sweater will look great with jeans, but I can’t wait to style it with a festive skirt or tartan pants to get in the Christmas spirit!”

The jersey has been awarded 4.3 out of 5 stars on the John Lewis site, with shoppers praising the 'nostalgic vibe'

The jersey has been awarded 4.3 out of 5 stars on the John Lewis site, with shoppers praising the 'nostalgic vibe'

The jersey has been awarded 4.3 out of 5 stars on the John Lewis site, with shoppers praising the ‘nostalgic vibe’

One lucky shopper wrote: 'This Christmas sweater has a vintage feel and evokes a nostalgic Christmas feeling.  I love that the design is simple but fantastically festive'

One lucky shopper wrote: 'This Christmas sweater has a vintage feel and evokes a nostalgic Christmas feeling.  I love that the design is simple but fantastically festive'

One lucky shopper wrote: ‘This Christmas sweater has a vintage feel and evokes a nostalgic Christmas feeling. I love that the design is simple but fantastically festive’

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