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Jo Mercer launches lifestyle label Matilda Life

Top shoe designer Jo Mercer launches a VERY unique new venture after 30 YEARS in the fashion industry

  • Australian entrepreneur Jo Mercer is known for her shoe label of the same name
  • Jo has been working on another project in recent years, lifestyle label Matilda Life
  • It launched on November 22nd and is already attracting reactions from shoppers
  • Matilda Life is committed to providing its customers with high quality Australian-made products
  • The leather shoes, made of kangaroo skins, are already sold out


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Jo Mercer (pictured) has long been known for her shoe label of the same name

Jo Mercer (pictured) has long been known for her shoe label of the same name

Jo Mercer has long been known for her shoe label of the same name, but it’s a project close to her heart and gets compliments from avid Christmas shoppers.

The British-born entrepreneur who moved to Australia at the age of 18 has just launched her one-stop lifestyle shop Matilda Life to the public, weaving together high-quality fabrics and reasonably priced goods all conceived, produced and shipped. on home soil.

“During the lengthy lockdown in Melbourne last year, I sat back and reflected on the value of doing business and local support,” Jo told the Daily Mail Australia from her home in Melbourne.

“Very few non-designer brands manufacture their clothes in Australia and there are still very high quality workers in this space.”

With Covid restrictions encouraging Australians to shop exclusively online – and fast fashion a problematic part of the fashion cycle – key manufacturers and small businesses Down Under are struggling to survive under the weight of financial pressures.

Matilda Life are easy-to-wear, timeless basics that you can wear for 12 months of the year. Our shoes are already almost sold out,” Jo said of her first collection of sweatshirts, sandals, fragrances and accessories.

“Matilda Life is easy to wear, timeless basics you can wear 12 months a year,” Jo said of her first collection of sweatshirts (pictured), sandals, fragrances and accessories

The company's leather products come from Queensland, shipping boxes are made in Melbourne and stationery is all printed in Sydney - making it a national brand at its core

The company's leather products come from Queensland, shipping boxes are made in Melbourne and stationery is all printed in Sydney - making it a national brand at its core

‘We use fabrics such as denim, linen and 100 percent organic cotton, all from Australia. Our shoes are actually made from kangaroo skin, a by-product of the meat industry. So if we didn’t use them, they would end up in the landfill,” said Jo

‘We use fabrics such as denim, linen and 100 percent organic cotton, all from Australia. Our shoes are actually made from kangaroo skin, a by-product of the meat industry. So if we didn’t use them, they’d end up in the dump.’

The company’s leather products come from Queensland, shipping boxes are made in Melbourne and stationery is all printed in Sydney – making it a national brand at its core.

Matilda Life is aware of the environmental footprint that fast fashion must meet and announces sustainability as a non-negotiable ethos, with packaging that is compostable and fabrics that are organic.

Despite this, the brand works to produce items that are reasonably priced.

Matilda Life is aware of the environmental footprint that fast fashion must meet and announces sustainability as a non-negotiable ethos, with packaging that is compostable and fabrics that are organic

Matilda Life is aware of the environmental footprint that fast fashion must meet and announces sustainability as a non-negotiable ethos, with packaging that is compostable and fabrics that are organic

Matilda Life is aware of the environmental footprint that fast fashion must meet and announces sustainability as a non-negotiable ethos, with packaging that is compostable and fabrics that are organic

“We know we’re not ‘cheap’, but we’re not concerned with a designer’s price either,” said Jo.

While much of the collection is currently aimed at women – except for the fragrances that are unisex – Matilda Life plans to expand next year with ranges for children and men.

And the latter are already excited about the prospect.

“I’ve actually had a lot of emails from guys saying they loved the concept,” Jo said.

“A lot of them say they were waiting for someone to start making things in Australia and they’re happy it’s available.”

You can buy products on the Mathilda Life website or see more of the brand on his Instagram.

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