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Iris Smit who built $15 million beauty empire after turning down Shark Tank’s offer launches Quick Screen

Iris Smit (pictured) has launched the Quick Screen range with a three-in-one moisturizer, primer and SPF50+ formula after spotting a gap in the sun care market

Iris Smit (pictured) has launched the Quick Screen range with a three-in-one moisturizer, primer and SPF50+ formula after spotting a gap in the sun care market

A young woman who went from turning down a $300,000 Shark Tank offer to building a $15 million beauty empire has created a new collection of SPF50+ products designed to be worn with your makeup.

Iris Smit, from Perth, has launched the Quick Screen range with a three-in-one moisturizer, primer and SPF50+ formula after seeing a gap in the sun care market.

The 26-year-old – who is behind Quick Flick and Beauty Fridge – spent two years coming up with a simple solution by creating products that provide complete sun protection over makeup – and leave skin glowing without white spots. or a ‘cakey’ mess.

The sunscreen not only protects your face from the sun, but it also protects your skin from blue light damage from digital gadgets.

She created a new collection of SPF50+ products designed to be worn with your makeup

She created a new collection of SPF50+ products designed to be worn with your makeup

She created a new collection of SPF50+ products designed to be worn with your makeup

She spent two years coming up with a simple solution by creating products that provide complete sun protection over makeup — and leave skin glowing without white spots or a 'cakey' mess.

She spent two years coming up with a simple solution by creating products that provide complete sun protection over makeup — and leave skin glowing without white spots or a 'cakey' mess.

She spent two years coming up with a simple solution by creating products that provide complete sun protection over makeup — and leave skin glowing without white spots or a ‘cakey’ mess.

Growing up in sunny Western Australia, SPF has always been the most important thing I’ve done for my skin. But finding a multitasking sunscreen that I’d like to put on my face turned out to be tricky,” said the beauty innovation queen.

Her new line features two brand new sun care products — including a facial lotion and an invisible mist — costing $45 each.

‘I wanted to challenge myself to really innovate and improve the existing products for consumers,’ says the entrepreneur.

“I am really proud to bring to market not one, but two products that perfectly combine skin care and sun care and solve many of the problems consumers face when using sunscreen products.”

Iris has built a stunning $15 million beauty empire after creating Quick Flick and Beauty Fridge

Iris has built a stunning $15 million beauty empire after creating Quick Flick and Beauty Fridge

Iris has built a stunning $15 million beauty empire after creating Quick Flick and Beauty Fridge

The sunscreen not only protects your face from the sun, but also protects your skin from blue light damage from digital gadgets

The sunscreen not only protects your face from the sun, but also protects your skin from blue light damage from digital gadgets

The sunscreen not only protects your face from the sun, but also protects your skin from blue light damage from digital gadgets

During the two-year process, Iris said the new collection “really put her to the test.”

“It was certainly a challenge to develop two new products at the same time, in the midst of a pandemic and go through all the requirements to get a Therapeutic Goods Administration (TGA) certification,” she said.

“Let’s say Australia is the hardest country to get a sunscreen product approved. We were so determined to challenge traditional sunscreens that it took us two years to get these formulas right and hundreds of rounds of samples.

“I think our manufacturer hated us towards the end – but you have to be picky and special when creating a totally new and innovative formula.”

The Australian-made Quick Screen range, which is vegan and not tested on animals. has been launched online and in Priceline stores across the country.

The Quick Screen Kit (shown) is the ultimate face mist that acts as a finishing spray over makeup while providing SPF50+ protection

The Quick Screen Kit (shown) is the ultimate face mist that acts as a finishing spray over makeup while providing SPF50+ protection

The Quick Screen Kit (shown) is the ultimate face mist that acts as a finishing spray over makeup while providing SPF50+ protection

Iris first got into the beauty world after launching her brand The Quick Flick, which offers women an easier way to 'stamp' a perfect winged tip on your lids in just seconds.

Iris first got into the beauty world after launching her brand The Quick Flick, which offers women an easier way to 'stamp' a perfect winged tip on your lids in just seconds.

Iris first got into the beauty world after launching her brand The Quick Flick, which offers women an easier way to ‘stamp’ a perfect winged tip on your lids in just seconds.

Iris first got into the beauty world after she launched her brand The Quick Flick, which offers women an easier way to ‘stamp’ a perfect winged tip on your lids in just seconds.

The young entrepreneur — who invested $10,000 of her own money into the brand — appeared on Shark Tank in May 2018, just three months into her business.

The sharks were extremely interested in her $35 product, and Andrew Banks offered to invest $300,000 — a deal for 25 percent of her company.

But by the time she was due to sign the contract, five months had passed, and Iris realized her company was worth more than the offer.

“When the Shark Tank show was filmed, I had only been on it for about three months. It was early days, but at that point I was already making $100,000 a month,” she told the Daily Mail Australia.

My company was valued at $1 million by the sharks in the show, but by the time the show aired in May, the valuation had already tripled. I wasn’t in the position where I really needed the $300,000.

The then interior architecture student launched her brand in her modest apartment

The then interior architecture student launched her brand in her modest apartment

At the time of her launch, she was working from her two-bedroom apartment - delivering orders via a shopping cart

At the time of her launch, she was working from her two-bedroom apartment - delivering orders via a shopping cart

The Quick Flick first made headlines in December 2017 after Iris, the interior architecture student at the time, launched her brand in her two-bedroom apartment — delivering orders to the post office via a shopping cart.

‘I was cash flow positive and already had a lot of retail deals in the pipeline. Signing the deal would also have limited me from starting other brands like Beauty Fridge.

“I had so many ideas for other products and brands, I didn’t want to limit my career and lock myself up. Despite so many friends and family pressuring me to sign the deal, the thought of it terrified me. I trusted my gut, so I knew it wasn’t right.’

The winged eyeliner queen set out on her own — and within 12 months she made $10 million dollars.

“I never thought The Quick Flick would explode after the Shark Tank show. The publicity we got was invaluable,” she said.

“I truly believe that the company grew overnight what other companies would do in a few years. It was certainly tough and I had to put in place procedures fairly quickly to keep up with the demand.’

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