Prior to the 2020 elections, I wrote a daily article on the latest polls – internally we called it my ‘polling diary’. To my surprise, tens of thousands of people signed up to be notified when we published a new diary entry. Maybe you are one of them!
This cycle we use email all the way. Let’s start the tilta newsletter about elections and polls in the run-up to the midterm elections in November — and beyond.
You can sign up for this.
The topic will come as no surprise to loyal followers: analysis of the latest surveys and electoral trends. The battle for control of Congress will be our main focus this year, but longer-term electoral trends, partisan polarization, threats to American democracy, voting laws and — swallow — the 2024 presidential campaign will also be on our radar.
We also visit lesser topics, such as poll methodology. Yes, it’s secretive, but after the last decade of high-profile poll failures, it’s worth taking a closer look at what pollsters are doing right or wrong. We hope to write accessible enough to lure the uninitiated. If not, we’ll mark it as “wonky” — as Paul Krugman’s newsletter often does — and you can skip it when your eyes start to glaze over.
We’re also going to try and have some fun.
There are many newsletters these days, but I think electoral analysis is ideally suited to this format. We can cover a flashy new poll number that may not be worth a full article, but it deserves to be put into context. And we can be more casual in offering preliminary and uncertain takes.
This newsletter will also be a natural home for work that doesn’t always have a place on the Times home screen, such as announcements about our upcoming polls (we’re in the field right now, by the way); musings on the big decisions that underlie our work; debates about where to hold our next survey; or the findings of our autopsy in our 2020 poll. Over the years, many of you have expressed an interest in the inner workings of our operation. Hopefully we can pull back the curtain.
Personally, I also hope it’s a way to have a conversation with people who care deeply about elections — without the vitriol often found on Twitter. We will try to find a way to address serious criticism, alternative perspectives and your questions. If you already have a topic you would like us to cover, please email us at firstname.lastname@example.org.
And then sign up! With Democrats showing a rare strength for the president’s party at the start of a midterm campaign, it’s bound to be a wild few months.