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Inspired Jobless Founders Jack Steele and Matt Ford Launch Better Beer at Dan Murphy’s, BWS

The tradies that quit their day jobs to create hilarious videos mocking Aussie culture are releasing their own BEER – revealing their incredible rise from ‘warriors’ to social media stars

  • Jack Steele and Matt Ford are the founders behind ‘The Inspired Unworkers’
  • Two Australian friends started the Instagram page in 2019 while traveling in Europe
  • They have gained 1.2 million followers and graced the cover of GQ Magazine
  • Former crafts have launched their own alcoholic drink ‘Better Beer’
  • The sugar-free, low-carb beer contains only 87 calories per can


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Jack Steele and Matt Ford may well be the most successful ‘Aussie battlers’ in the country after quitting their day job as tradesmen.

For two ‘unemployed’ dudes, they know how to keep themselves busy, adorning magazine covers, closing fashion deals and now launching their own beer.

When best friends started the Instagram page “The Inspired Unworkers” in 2019, they had no idea it would gain over a million followers in just two years.

Jack, 27, and Matt, 26, from the south coast of New South Wales started the page while traveling around Europe when they decided they weren’t happy with their careers.

Matt Ford (left) and Jack Steele (right) started their Instagram page 'The Inspired Unworkers' in 2019 as they traveled across Europe before giving up their day job as tradition

Matt Ford (left) and Jack Steele (right) started their Instagram page ‘The Inspired Unworkers’ in 2019 as they traveled across Europe before giving up their day job as tradition

They started sharing hilarious takes on a range of topics, including overpaying for smashed avocado at brunch, meeting your partner’s girlfriend for the first time, and moments on the job site.

“We always wanted to start something because we didn’t like our job, so we started shooting videos once a day every day for seven months,” said Mr. Steele.

“Over time, we kept growing and growing and it started snowing from there.”

The page was intended to be an “sideshow” of recognizable, comedic videos, but now has a strong following of 1.2 million people, turning them into Instagram stars.

“We shared one video and it went off — in a day or two we went from 9,000 to about 20,000 followers,” said Mr. Ford.

Their popularity has led them to star on a cover of GQ magazine and strike a deal with THE ICONIC.

The page shares hilarious take on topics including overpaying for smashed avocado at brunch, meeting your partner's girlfriend for the first time and moments on the job site

The page shares hilarious take on topics including overpaying for smashed avocado at brunch, meeting your partner's girlfriend for the first time and moments on the job site

The page shares hilarious take on topics including overpaying for smashed avocado at brunch, meeting your partner’s girlfriend for the first time and moments on the job site

“I was at work when I got a call from GQ to discuss a photo shoot with Fendi and we were completely shocked at the huge opportunity,” said Mr Steele.

They also launched a new alcoholic drink ‘Better beer’ which contains 87 calories and will be available nationwide at BWS and Dan Murphy’s starting Friday, Nov. 12.

Mr Steele had worked as a plasterer and Mr Ford as a carpenter before quitting their jobs to pursue their social media accounts.

Best buddies are excited about the launch of Better Beer and describe the taste as ‘fresh, clean and refreshing’.

Since 2019, the couple has been entertaining the crowd, starring on a cover of GQ magazine and making a deal with THE ICONIC

Since 2019, the couple has been entertaining the crowd, starring on a cover of GQ magazine and making a deal with THE ICONIC

Since 2019, the couple has been entertaining the crowd, starring on a cover of GQ magazine and making a deal with THE ICONIC

“It’s been such a long process, but we’re over the moon with the outcome,” said Mr Steele.

The tin has a nostalgic 70s color palette of sunset yellow, orange, red and blue with a ‘summer appeal’.

There were up to 30 design options, but it was the second original design chosen.

Customers can purchase a box of 24 for $59.99 or a pack of six for $19.99, or those who want to sample can purchase a single can for $4.99 each at Dan Murphy’s and BWS.

Best buddies rave about the launch of Better Beer, describing the taste as 'crunchy, clean and refreshing'

Best buddies rave about the launch of Better Beer, describing the taste as 'crunchy, clean and refreshing'

The tin has a nostalgic 70s color palette of sunset yellow, orange, red and blue with a 'summer appeal'

The tin has a nostalgic 70s color palette of sunset yellow, orange, red and blue with a 'summer appeal'

Best buddies rave about the launch of Better Beer, describing the taste as ‘crunchy, clean and refreshing’

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