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Impossible Beef: Where to Buy in Australia

Famous Plant-Based ‘Impossible Beef’ Finally Launches in Australia – Here’s Everything You Need to Know

  • Impossible Food’s plant-based beef is now available in Australia
  • The well-known meat alternative can be found at more than 150 restaurants
  • It’s the company’s third international release in the past 14 months


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Impossible Foods today launched their plant-based beef in more than 150 restaurants in Australia and New Zealand.

The Impossible Beef Made From Plants has been added to the menu at all Grill’d locations across the country and at cult Sydney restaurant Butter.

The launch is the third international release for the company in the past 14 months.

Impossible Beef Made From Plants is available today at Grill'd restaurants across Australia

Impossible Beef Made From Plants is available today at Grill’d restaurants across Australia

Impossible Foods claims that the Beef Made From Plants tastes just like ground beef and is a sustainable, healthy meat alternative.

Each serving is packed with protein, iron and fiber and contains no animal hormones or antibiotics. they are made with soy proteins, a yeast extract, and coconut oil.

The original Impossible Burger has won many awards, including The New York Times’ Best Plant-Based Burger.

What are the benefits of a plant-based diet?

Studies have shown that plant-based diets have numerous health and environmental benefits.

It may lower the risk of heart disease, stroke and type 2 diabetes, slow the progression of Alzheimer’s and dementia, lower cholesterol and lead to weight loss.

Cutting out meat can also help the planet and reduce the impact of climate change through lower greenhouse gas emissions.

Source: Everyday Health and PMCR

While Australia and New Zealand are two of the highest meat consumption countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit down under.

While Australia and New Zealand are two of the highest meat consumption countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit down under.

While Australia and New Zealand are two of the highest meat consumption countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit down under.

While Australia and New Zealand are two of the largest meat-consuming countries in the world, Impossible Foods president Dennis Woodside is confident the product will be a hit.

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“Both countries are home to the most devoted meat eaters on the planet, and we know they will love Impossible Beef,” he said.

This isn’t the first time Grill’d has embraced alternative meat menu options.

Earlier this year, the burger chain teamed up with celebrity chef Heston Blumenthal to create two limited edition “mushroom meat” burgers served in a puff of smoke.

The partnership marked the first time that Blumenthal’s burgers were made available outside of its own award-winning restaurants, and only 4,000 ‘Heston’ burgers were served across Australia.

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