Tesco is the latest supermarket to unveil its feel-good Christmas ad, featuring a soundtrack to Queen’s Don’t Stop Me Now.
The supermarket’s new festive campaign celebrates the return of the holiday season after the disappointment of the 2020 holiday season amid the Covid-19 pandemic.
The ad features a group of characters who overcome various disasters, such as blowing out the lights and a broken down car, to enjoy Christmas in all its glory.
In one scene, Santa is threatened with quarantine before showing a green Covid-19 passport at an airport, while in another, a mother uses alternative vegetables for a snowman’s nose amid supermarket shortages.
Tesco is the latest supermarket to unveil its feel-good Christmas ad, featuring a soundtrack to Queen’s Don’t Stop Me Now
With Christmas celebrations and time spent with family and friends well and truly back, the advert opens outside a Tesco store featuring a lady who is determined to let nothing – including the forgotten Tesco Finest cranberry sauce – stop her from having Christmas dinner with her family, and follows her as she begins her journey home.
She is seen standing outside a store in a snow storm before getting help from a staff member.
She says to him, “Oh, don’t worry my love, nothing can stop me this year.”
As she makes the journey, the ad moves between Christmas moments, celebrating revelers conquering whatever is thrown at them.
The ad features a group of characters who overcome various disasters, such as blowing out the lights and a broken down car, to enjoy Christmas in all its glory
A group of office workers are gutted when the lights go out at their Christmas party – before a clever employee lights a row of Tesco Christmas puddings to brighten up the room.
And one family won’t let a broken-down car get in the way of their feast.
In one clip, a mother and daughter are allowed into Santa’s cave after hours thanks to a stack of delicious Tesco Finest All Butter Pastry Mince Pies.
And in another humorous moment, travelers trying to board a flight celebrate that they finally leave after several stops and starts.
In one scene, Santa is threatened with quarantine before showing a green Covid-19 passport at an airport
According to the retailer’s survey, 86 percent of the nation has admitted that nothing will stop them from having a joyous Christmas this year, while 42 percent say they will appreciate Christmas more than ever.
Alessandra Bellini, Chief Customer Officer at Tesco, said: “We know that Christmas is a hugely important time for many of our customers and, following last year’s events, it is more so than ever. Whenever we set up our campaigns, we want to make sure we capture and reflect how the nation really feels.
Meanwhile, in another scene, a mother uses alternative vegetables in front of a snowman amid supermarket shortages
“Our research shows that people look forward to meaningful encounters with their loved ones, and against the backdrop of last year’s canceled plans, there’s nothing stopping them from having a great party this year.
This got us thinking about all the little things that can get in our way — from running out of meatballs to being late to a Christmas party — and the determined spirit of the nation that ensures we will conquer them all. .
“We hope our cheery celebratory ad will resonate and bring smiles to people’s faces as we prepare for a season of well-deserved celebrations. After all, nothing can stop us this Christmas.”
The release of Tesco’s offer comes after John Lewis’ Christmas advert became embroiled in a row of plagiarism.
The store had to deny it copied a folk band’s cover of Together In Electric Dreams after a duo said they suggested the idea in March but never got a response.
The ad ends with the woman arriving just in time for Christmas dinner with a jar of cranberry sauce (pictured)
The Portraits, a husband-and-wife act from Wells, claimed that the department store had “picked up” the feel of their version of Philip Oakey and Georgio Moroder’s 1985 hit.
But John Lewis hit back, saying that “the claims had no substance” and added that it was “incapable of considering ideas from other external or internal sources”.
The store said they received the email from The Portraits suggesting the number, but the person who received it left the company in July.
According to the retailer’s survey, 86 percent of the nation has admitted that nothing will stop them from having a joyous Christmas this year