Google updates its search engine: AI now understands and offers more context with more human questions and answers
Gone are the times when you had to learn to search Google, with specific terms and practically robotic questions so that it understood us. Little by little the company has improved the search engine so that better understand what we are asking you and it does not simply return results with mentions of what we are looking for but answers to what we really want to know. Now they present MUM, a new search algorithm that promises even more context for user interaction.
In a recent event of the company, they have presented a series of novelties in the search of content. Among them, perhaps the most significant of all is the new MUM algorithm, the successor of the one presented in 2019 called BERT. As Google revealed in May, MUM is at least 1,000 bigger than BERT in complexity and size. A multimodal algorithm that processes visual data and trained text in 75 different languages.
Results with more context (and without leaving Google)
In the next few months lGoogle search results will start to show more relevant content for each search. This is something that we have seen in recent years, with results directly showing the answer without entering the web from where it was obtained. We have also seen how looking for specific concepts (animals, plants, important buildings, public and historical figures …) Google has information cards prepared with photographs, name, description and other relevant information. They will continue to bet on this.
A A new section that will begin to appear is “Things you should know” it essentially answers questions related to the one we have asked. For example, if we search for “acrylic paint” you can show us how to use it step by step, acrylic paint styles, tricks or how to clean it.
Beyond that, the results will also show related searches to redefine what we want to find. This is something that you can see today on Pinterest for example. Returning to the example of “acrylic painting” it can show us results such as “acrylic painting ideas”, “acrylic painting techniques”, “” acrylic painting online courses “… And it is not just limited to that but it will also show famous paintings made in acrylic or other related images directly in the search results.
The other aspect where MUM will improve the searches is in the videos. Google already identifies the essential parts of a video to show us exactly the moment in which we are talking about what interests us, or the automatically generated chapters about it. For example, to go directly to the steps of a recipe or to directly display the goals of a match.
Now the company expands this showing related videos of the topic we are looking for. The example he gives is that of a species of penguins. It will show us a video about these penguins but also later videos of the island where they are indigenous or videos of other animals that also live there. In short, more context for searches.
As everything, there are winners and losers in this. Although Google achieves more accurate results and facilities for the user when searching for information, it has other repercussions. The main affected is the one that offers the information, the web pages from which Google draws. By displaying the information directly in the search results, the website that offers them automatically loses visits because the user will not enter if the information is already given. As we have already seen, Google is increasingly a search engine that locks you closer to the search engine.
Image | Solen Feyissa