Google starts paying some news publishers for content

Google starts paying some news publishers for content

LONDON (AP) – Google says it will start paying some publishers for their news content, in a move that could pave the way for easing tensions between the internet search giant and the regrouped news industry.

The company said on Thursday it plans to launch a licensing program this year to pay publishers for “high-quality content.”

The program will begin with local and national publications in Germany, Australia and Brazil, “with more coming soon,” said Brad Bender, vice president of product management, in a blog post.

“This program will help participating publishers monetize their content through an enhanced storytelling experience,” said Bender, describing it as an “important step forward” in how the company supports high-quality journalism.

The articles of the program are available on Google’s news and discovery services. Google also pays for users to read articles with payment walls.

The tech giant has been battling the news industry’s demands for compensation for years, in a battle that has become more urgent as the coronavirus pandemic caused ad revenue to collapse among publishers.

In April, French competition regulator Google commissioned publishers to pay for the use of snippets of their content, while Australia unveiled plans to make the company pay fair compensation for journalistic content that had been transferred from news media.

The first news companies to close deals with Google include the German Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit, Tagesspiegel and Rheinische Post, the Schwartz Media in Australia, The Conversation, Private Media and Solstice Media and the Brazilian Diarios Associados and A Gazeta .

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