Google says Apple uses 'peer pressure and bullying' to convince users iMessage is a symbol of status
Google hits back at Apple for using peer pressure and bullying to convince users iMessage is a status symbol, report says
- Google attacked Apple, accusing it of peer-pressing and bullying into giving their iPhones access to iMessage
- The feud is over claims Apple has marketed its blue speech bubbles as a status symbol over Android’s green speech bubbles
- Users reported being afraid of the green speech bubble as it means they will be banned from the ‘cool group’
Google is calling on Apple to use peer pressure and bullying to convince consumers, especially teenagers, that its iMessage is a status symbol and Android a sign of lower class.
The allegations, published in a report by the Wall Street Journaltalks about how the difference between green and blue speech bubbles can create a negative stigma that Google believes would benefit Apple.
WSJ’s report highlights surveys of teens and parents who respond with “ew, that’s disgusting” when another user had green chat bubbles instead of the coveted blue bubbles.
And this is Apple’s way of convincing teens to keep their iPhones or otherwise feel ostracized from the “cool group.”
Google Senior Vice President Hiroshi Lockheimer tweeted Saturday: “Apple’s iMessage lock-in is a documented strategy.
“Using peer pressure and bullying as a way to sell products is unfair to a company that has humanity and fairness as a core part of its marketing. The standards exist today to fix this.”
Google calls on Apple to use peer pressure and bullying to convince consumers, especially teens, that its iMessage is a status symbol and Android is a lower-class sign
While Apple could end the feud by releasing iMessage for Android, its executives remain determined not to let that happen.
Apple CEO Phil Schiller said the move would “hurt us more than it helps us.”
Apple’s strategy has been known for some time – internal documents surfaced in April 2021 stating that iMessage should not switch to Android is part of the Cupertino company’s master plan to retain its customer base.
The documents came out during the Epic Games trial, highlighting Apple’s resistance to rolling out iMessage to Android.
While Apple could end the feud by releasing iMessage for Android, its executives remain determined not to let that happen. Apple CEO Phil Schiller says the move would ‘hurt us more than help us’
Email exchanges between Apple’s senior vice president Craig Federighi, Schiller and other high-level employees said that “iMessage on Android would simply serve to [an] obstacle for iPhone families giving their children Android phones.”
Rather than ban text exchange between iOS and Android devices, Apple instead made its message blue to differentiate itself from its rival.
The Cupertino-based company also offers its users unique features such as the dot-dot-dot that notifies iOS users when another is typing, increasing the popularity of iMessage among the public, especially teens. .
Eddie Cue, who oversees Apple’s services business, stated in the emails that he had a team investigate making iMessage available on Android phones, according to an email that surfaced as part of the Epic Games lawsuit.
The allegations, published in a report from the Wall Street Journal, center on how the difference between green and blue speech bubbles could create a negative stigma that Google believes would benefit Apple.
“We need to go full throttle and make this an official project,” he wrote in an email to employees. “Google will become the direct owner of messaging with this acquisition.”
Schiller wrote, “And since we don’t make money from iMessage, what’s the point?”
To which Cue replied, “Do we want to lose one of the most important apps in a mobile environment to Google? They have search, mail, free video and are growing fast in browsers.
“We have the best messaging app and we should make it the industry standard. I don’t know how we can make money with it, but it doesn’t cost us much to run.’