We already knew that Google would take the wraps off of it Pixel 7 and Pixel 7 Pro phones at an event on October 6. Now we can be reasonably sure that the phones will be available for pre-order on the day, as our friends at Android police (opens in new tab) caught with fine print in a official Google campaign video (opens in new tab) says just that. At the end of a Pixel 7 Pro video, the text says the phone will be available for pre-order on October 6.
This may seem obvious, but many manufacturers, especially Apple, like to build hype between the phone’s announcement event and the day you can first put down money to buy one. Apple announced this year iPhone 14 on Wednesday, September 7, but didn’t begin accepting pre-orders until Friday, September 9.
It’s worth noting that the video TechRadar confirmed appears to refer to the Pixel 7 Pro specifically. While Android Police correctly assumes that all phones go on sale on the same day, the iPhone launch was slightly staggered, with the large-screen iPhone 14 Plus available for pre-order on the same day as the rest, but not shipping.
If you’re curious about the Google Pixel phones and the differences between all the different devices, you can read our complete overview and guide to best Pixel phones You can buy.
Analysis: October 6 will be a big day for Google
We’re expecting a lot from Google on October 6, and apparently Google is expecting a lot from its audience as well. Google has already promised that its Pixel 7 and Pixel 7 Pro phones would be coming soon, and while it hasn’t explicitly confirmed the launch date, it’s been pretty much clear. We also expect a high-end Pixel Watch that day and we could see more information about an upcoming one Pixel tablet.
Google doesn’t need to turn on the hype train on the new devices because it already did just that. In a very unusual move, Google announced its new Pixel 7 family very early at Google I/O event last spring.
We’ve been waiting for these phones for almost half a year, so it seems unnecessary to delay sales for another two days after that, unless the phones aren’t quite ready. Offering pre-sales right away is a good vote of confidence that Google is giving to its own devices and they are ready to go.