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Google may be negotiating with Samsung to use the assistant instead of Bixby

Google and Samsung are two of the largest companies out there, and for many, the masters of their craft. According to a recent report, both companies are currently talking about a deal that would give Google a more prominent place on Samsung phones. When this deal ends, future or even current smartphones would see Google Assistant take precedence over Samsung’s own Bixby.

Users may soon be able to choose Google Assistant instead of Samsung Bixby

The report comes from Bloomberg and tells how there is a deal that suggests that Google Assistant will become more widely known as opposed to what Samsung has to offer. Samsung happens to be the largest smartphone manufacturer in the world, but not only that, it is also the leading Android smartphone manufacturing company in the US, and although all Samsung phones come with Android, which is of course owned by Google. Samsung has constantly tried to create an ecosystem in which their own apps and services take precedence. We have seen this in the form of our own app store, and recently in the form of Bixby voice assistant.

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That’s not to say Google is locked out because both the Play Store and the Google Assistant are available on all Samsung smartphones, but Samsung has even gone so far as to include a hardware button for its Bixby assistant, which Bixby is clearly the favorite want to make an assistant for everyone.

This isn’t the first time Google and Samsung have popped up, they’ve come into the field numerous times because of Samsung’s practices on how to tweak their Android phones before shipping, and above all show how TouchWiz UI is a huge resource of conflict and controversy.

Whether the deal goes through remains to be seen, but honestly, we wouldn’t mind choosing which assistant we want on our Samsung phones by default. Granted, you can tweak your Bixby button again with some tweaks, but to have first-party support is definitely something that has been missing so far.

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