Genesee Brewery Hosts Virtual ROC the Falls Festival

Genesee Brewery Hosts Virtual ROC the Falls Festival

While the pandemic may keep people from going out for events, Genesee Brewery carries one.

ROC the Falls may not happen physically in the Upper Falls neighborhood, but the brewery continued the show with a virtual festival.

The brewery held the event on Facebook Live.

It included live music and a special guest interview.

Genesee Brewery also commemorated it with a release of its Black Raspberry Cream Ale, which sold out in minutes.

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