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French Vogue threatens to ‘lose its soul’ as Anna Wintour pushes ‘awake values’ on it

Vogue Paris threatens to ‘lose its soul’ as Anna Wintour pushes ‘American Wake values’ on magazine that ‘crushes the elite French spirit’, insiders claim

  • Vogue Paris insiders have told a French newspaper that the magazine is ‘losing its soul’ as Dame Anna Wintour ‘impresses a waking American agenda’
  • Accused of ‘crushing the elitist mind’ by streamlining fashion bible editions
  • The French edition of Vogue is also in danger of the ‘Paris’ title being removed from the cover for next month’s edition for the first time in 70 years.


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Vogue Paris threatens to ‘lose its soul’ if Anna Wintour presses ‘American Wake Values’ on the publication to try to help the falling circulation figures, insiders say.

Dame Anna Wintour, 71, is Global Chief Content Officer for Vogue’s parent company Conde Nast and Vogue’s Global Editorial Director, having previously edited both the UK and US versions of the magazine.

The London-born editor, who now lives in New York, has been accused of “crushing the elite Parisian spirit” by streamlining global editions of the fashion bible, the French newspaper reported. Le Figaro.

The French edition of Vogue also threatens to drop the ‘Paris’ title from the cover for the first time in 70 years for next month’s edition.

Vogue Paris threatens to 'lose its soul' if Anna Wintour presses 'American Wake Values' on the publication to try to help the falling circulation figures, insiders say.

Vogue Paris threatens to ‘lose its soul’ if Anna Wintour presses ‘American Wake Values’ on the publication to try to help the falling circulation figures, insiders say.

In an editorial written this week, Le Figuro said Vogue has “wiped Paris off the map” and accused Dame Wintour of curbing the fierce independence of the French edition of Vogue as part of an effort to subvert European magazine titles. streamlined control.

It added that Condé Nast is also adapting to the world of online influencers and aging social media activism with the prominence of groups like Black Lives Matter and campaigns like #MeToo.

Last month, Conde Nast named Eugénie Trochu as the new boss of their Paris edition, taking over from Emmanuelle Alt, who had been at the helm for ten years.

Eugénie reports to Dame Anna and editor-in-chief of British Vogue, Edward Enninful, who is also European editor-in-chief.

Le Figaro and other Parisian media have also reported how cultural institutions “resist the American madness.”

In September, Vogue Paris held an exhibition to mark the magazine’s centenary, with Wintour reportedly outraged at the lack of non-white women on the covers on display.

Last month, Conde Nast named Eugénie Trochu (pictured) as the new boss of their Paris edition, taking over from Emmanuelle Alt, who had been at the helm for ten years.

Last month, Conde Nast named Eugénie Trochu (pictured) as the new boss of their Paris edition, taking over from Emmanuelle Alt, who had been at the helm for ten years.

Last month, Conde Nast named Eugénie Trochu (pictured) as the new boss of their Paris edition, taking over from Emmanuelle Alt, who had been at the helm for ten years.

Despite reported tensions with central operations, Enninful last month supported the Paris edition by saying, “The French edition of Vogue is an inspiration around the world.”

Conde Nast has been streamlining operations lately. Last month, Adele made history by becoming the first person to cover American and British Vogue simultaneously.

However, the two publications are said to be competing for the rising star of British tennis Emma Raducanu on their respective covers.

Conde Nast has been streamlining operations lately.  Last month, Adele made history by becoming the first person to cover American and British Vogue simultaneously.  However, the two publications are reported to be competing for British tennis's rising star Emma Raducanu (pictured) on their respective covers.

Conde Nast has been streamlining operations lately.  Last month, Adele made history by becoming the first person to cover American and British Vogue simultaneously.  However, the two publications are reported to be competing for British tennis's rising star Emma Raducanu (pictured) on their respective covers.

Conde Nast has been streamlining operations lately. Last month, Adele made history by becoming the first person to cover American and British Vogue simultaneously. However, the two publications are reported to be competing for British tennis’s rising star Emma Raducanu (pictured) on their respective covers.

Vogue’s sister publication Tatler called the 18-year-old tennis star “one of Britain’s hottest dates” as she topped their little black book, due to be published in December.

The magazine says fans “should brush up on your Mandarin (she’s fluent); work on your love game (she is the most fun in tennis); and remember that diamonds are forever (she has a fondness for Tiffany)’. Miss Raducanu is an ambassador for the jeweler.

Conde Nast insiders say Emma – who is biracial – is the “perfect match” for Vogue’s new emphasis on diversity.

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