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Forget designer logos, the new super rich prefer to look elegantly understated

Do you want to look like a billionaire? Forget flashy logos, It bags and red-soled Louboutins. Today’s super-wealthy are all about stealth-wealth style: a subtle, luxurious look as portrayed in Sky Atlantic’s hit TV show Succession. Rumor has it based on the family of media mogul Rupert Murdoch, the female lead, Shiv Roy – allegedly modeled after Murdoch’s daughter Elisabeth – is the queen of stealth wealth fashion. Although Shiv’s budget is stratospheric, you can recreate the chic simplicity of this look on the High Street…

Pictured: Sarah Snook as Shiv Roy in succession

Pictured: Sarah Snook as Shiv Roy in succession

T-shirt, £41.40, and skirt, £71.40, thewhitecompany.com

T-shirt, £41.40, and skirt, £71.40, thewhitecompany.com

T-shirt, £41.40, and skirt, £71.40, thewhitecompany.com

1 Stick to chic neutrals

Stealth wealth style has a strict palette of understated neutrals: cream, taupe, gray, charcoal gray, navy and all shades of beige, from pale biscuit to rich caramel. (Beige is not boring. Beige is rich.)

Massimo Dutti should be at the top of your list for wool blend turtlenecks (£59.95, massimo dutti.com), silk blouses (from £69.95) and wool trousers (£89.95) in shades from light ecru to tobacco. The White Company, as the name suggests, lives and breathes tasteful neutrals. Invest in super soft alpaca knitwear there for under £100.

2 Put on a silky blouse

Stealth wealth dressing is never overtly sexy. But a half tucked-in silk shirt with a few buttons judiciously unbuttoned can look tastefully appealing.

Jigsaw has silk blouses with hidden buttons that can be machine washed (pictured left), while Uniqlo has slightly sheer silk blouses (£59.90, uniqlo.com) if you’re feeling more risky. Wear your silk blouse with some delicate gold chains peeking out for the ultimate luxe look.

3 Only natural substances, please

Turtleneck, £49.95, massimodutti.com

Turtleneck, £49.95, massimodutti.com

Turtleneck, £49.95, massimodutti.com

Stay away from artificial fibers. All fabrics should be natural: cashmere, silk, merino wool, cotton. M&S has cashmere turtlenecks for £89 that can be machine washed on a gentle cycle. Invest in a cashmere comb (sold on Amazon for £5) to keep your cashmere unpolished.

Visit Cos for organic cotton shirts (from £45, cosstores.com) and pure wool knitwear, from dresses (£89) to cardigans (£69).

4 Embrace minimalism

Opt for minimalist accessories. Look-at-me designer bags are out. A basic shoulder bag from The Row costs around £2,000, but you can pick one up from Mango for £69.99 (pictured right).

Ditto, skyscraper designer stilettos are out. A pair of black knee-high Jil Sander boots costs £1,080, but Mango has a pair for £139.

5 Try a ‘power polo collar’

Want to look as good as Succession’s Shiv Roy in a polo collar? The trick is to go for a fine knit style rather than a super chunky or fuzzy style. Bonus points for wearing a simple pendant over the top, a la Shiv. For lightweight wool turtlenecks with a subtle visible hem detail, head to & Other Stories (available in black and beige, £45, stories.com).

Or try Hobbs’ navy ribbed merino wool turtleneck sweater (pictured right) with subtle gold button detailing on the cuffs.

6 Keep your coat classic

jacket, £149;  top and trousers, £49.50 each;  boots, £69, marksandspencer.com

jacket, £149;  top and trousers, £49.50 each;  boots, £69, marksandspencer.com

jacket, £149; top and trousers, £49.50 each; boots, £69, marksandspencer.com

Put the technicolor faux fur number back in the wardrobe. Go for a well-cut double breasted coat instead; old-fashioned trench; or simple wrap-over style.

M&S Autograph’s wool wrap coat in camel (pictured) looks a lot more expensive than it is, while & Other Stories hits the spot with a wool coat in a shade called mole (£175, stories.com). These classics will serve you well for years to come.

7 Four Must-Know Luxury Labels

With some sensible sales shopping, you can find investment pieces to inject a little luxury into your wardrobe.

Theory

The American brand cleans tailoring and chic knitwear brilliantly. The Outnet destination for budget designer clothes, Theory has pieces from Theory at up to 60 percent off, including silk crepe de chine trousers in taupe (£195, theoutnet.com) and a blue blazer (£198, pictured).

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Iris & Ink

Outnet’s house brand focuses on updated classics, such as an ice-white organic silk blouse (£195, theoutnet.com), a beige wool and alpaca sweater with side slits to unobtrusively tuck the hem halfway into trousers (£225), and an enduring navy blue cashmere turtleneck sweater (£195, pictured).

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Tibia

The New York-based label is known for its polished staples. You’ll have to be quick to buy discounted pieces online – the popular sizes go fast – but savvy shoppers can get tapered wool trousers for £138 (pictured),

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merino polo necks for £84 and even a camel trench for £272 (pictured) on theoutnet.com before they sell out.

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Totem

With muted colors and simple cuts, the cool Scandi label has nailed luxe, everyday basics: a merino wool melange jumper (pictured, £158, theoutnet.com), a sharp double-breasted wool blazer (£228) and a very chic leather – trimmed cream shearling cape (£162).

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