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Fallout from Azeem Rafiq will cost Yorkshire millions as sponsors leave club amid accusations of racism

The fallout from Azeem Rafiq will cost Yorkshire MILLIONS in revenue as sponsors rush to ditch the county cricket club amid accusations of institutional racism.

  • Naming rights partners Emerald Publishing have terminated their £ 2.4 million deal
  • The agreements with Yorkshire Tea and David Lloyd Leisure have also been terminated.
  • The club’s 25-year association with Tetley Brewery will also come to an end

Yorkshire’s handling of the Azeem Rafiq case will cost the county millions in sponsorship income after a number of business partners announced plans to end their relationship with the club.

As Sportsmail reported Wednesday morning, the naming rights partners at Headingley Emerald Publishing have confirmed plans to withdraw financial support to Yorkshire worth £ 2.4 million, and the club’s 25-year partnership with Tetley Brewery will come. to an end, while smaller trade deals with Yorkshire Tea and David Lloyd Leisure have also been canceled.

The loss of Emerald funding, worth £ 400,000 annually to Yorkshire for the next six years as a result of a naming rights deal signed in 2017, will be a major blow to a club that has lost around £ 2 million. following the Covid. pandemic, especially since they may have difficulty securing a replacement after being accused of institutional racism in the treatment of Rafiq.

Headingley Emerald Publishing to Withdraw £ 2.4 Million Financial Support to Yorkshire

Headingley Emerald Publishing to Withdraw £ 2.4 Million Financial Support to Yorkshire

Emerald will continue to contribute to the operating costs of running Headingley and will sponsor the Leeds Rhinos, who also use the stadium, but will not fund Yorkshire directly.

“Today we have made the decision to eliminate our brand association with the Yorkshire County Cricket Club and Headingley Stadium,” read a statement.

“We do not tolerate any form of racism or discriminatory behavior and the damaging effects this has.

Sponsors have severed ties with Yorkshire over the club's management of Azeem Rafiq's race row

Sponsors have severed ties with Yorkshire over the club's management of Azeem Rafiq's race row

Sponsors have severed ties with Yorkshire over the club’s management of Azeem Rafiq’s race row

“We hope that YCCC will listen and respond with serious action to eradicate racism from the club and uphold the values ​​that we all hope for.”

Tetley’s decision to sever ties with the club is highly symbolic. The Leeds-based brewery has sponsored them for 25 years.

“We have informed Yorkshire of our intention not to extend our official beer sponsorship with them beyond the end of the current contract,” said a spokesperson.

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