Dolls that allow children as young as six to ‘fix’ their fail face spark outrage as critics say they send a ‘horrific message’ to young people
- Failfix dolls allow kids to remove old, blotchy makeup and ‘fix’ their face
- Parents have taken to Twitter to express their outrage over the dolls’ posts
- The toys were labeled ‘horrible’ by people who think they are harmful to girls
- However, the brand has always denied that posts are harmful, saying: ‘A failed makeover is not a failed person’
The makers of a doll aimed at children as young as six have come under fire from social media users – for asking young people to fix a face of ‘failed’ makeup.
The Failfix dolls, which are available online from Amazon and in stores such as Smyths, Hamleys, the Entertainer and Tesco, have been criticized by onlookers for claiming the toys could send a harmful message to young girls.
The premise of the toy is to let kids “fix” a doll’s smudged makeup and set them up for the day with quotes in the packaging that exclaim, “Nuh-uh, I can’t be seen like this” and “My cute buns have failed and my makeup is a flop.”
FailFix dolls from Australian company Moose toys have come under fire after parents raised concerns via Twitter
The dolls, which mostly young girls play with, raise questions about whether focusing on makeup is the right message
A pampering face mask is then applied to the doll, removing the unruly makeup.
Chief executive of the gender equality organization the Fawcett Society, Felicia Willow, told The Sunday Times: “It’s disappointing that sexist stereotypes persist.
“It’s time for toy manufacturers and retailers to wake up and drag themselves out of the Middle Ages.”
A spokesperson for the Australian company Moose Toys, which makes the dolls, denied earlier this year that the toys suggest that beauty and failure are linked.
“FailFix is all about transforming a failed makeover, not a failed person.”
Despite this, many parents were quick to express their distaste for the posts on Twitter, while others saw no problem with the toy.
The dolls ‘get ready’ when the kids place a pampering spa mask on the doll’s face and then remove it to reveal a freshly made up look
In April, parents raged against the brand. One person wrote: ‘Terrible message these give to our little girls (not that guys aren’t paying attention either, just that girls are clearly the primary target!) ‘Hey girls, if you don’t try hard enough, ‘am not pretty! ”
Another agreed, saying, “Well, that’s something I can’t ignore. Who thought that was a good idea? And how many focus groups got through?!’
A third person wrote: ‘For God’s sake, and what makes you even sadder is that there are people, especially mothers, who will buy this c**p. I wonder if there were any women complicit in the horrific design of this… so disappointing.”
Another parents expressed their disgust by saying, ‘Just awful! Luckily my kids didn’t start playing with dolls at all, let alone dolls like that. There really should be some sort of surveillance going on – who’s coming up with the field for this?!’
However, a few others saw a more innocent side to the dolls’ messages.
Parents were quick to reprimand the dolls via Twitter, revealing that they were over the idea
One person wrote: ‘No, the dolls had a bad makeup day and need help to fix it. the ‘failed faces’ are not ugly, just jittery, upset and crazy ‘eek I messed up my makeup how am I going to make it to the party! someone help!!’ faces Message?: It’s okay to mess up + ask for help; always brush your hair
Meanwhile, another person said, “It fixes a bad makeup day. You help the characters get ready in the morning. What’s the problem.’