Facebook prepares its own Alphabet: it will change its name because the metaverse already matters more than social networks, according to The Verge
Zuckerberg’s obsession with the metaverse continues to grow. After the launch of their first approach with a virtual reality platform in August and the announcement a few days ago that they plan to hire 10,000 people in Europe to develop this virtual universe, the next step that Facebook plans is the creation of a parent company to manage all its businesses under a new name that reflects its focus on the metaverse, as The Verge has advanced.
With this movement, Facebook would take the same step that Google already took in 2015 when creating Alphabet to organize its multiple businesses under a brand other than its original name, with which, in addition to improving the management of the different companies they own, hinted to the world that they were no longer just a search engine, but a powerful, sprawling conglomerate.
With this movement, Facebook has a similar intention: to reorganize all its businesses under a business holding of a different name. in which the social network is nothing more than one business of the many that Zuckerberg owns, along with others such as Instagram, WhatsApp and Oculus. And in this case, in addition, the new brand will have a nod to the new obsession of its CEO, the metaverse.
However, beyond improving the organization of their businesses and reflecting their turn towards the metaverse, it seems clear that this movement is also a necessary face lift after months of scandals, lawsuits and technical problems that have tarnished Facebook’s name. In this way, Zuckerberg He wants to make a clean slate and distance himself a bit from the social networks that are giving him so much trouble to focus on other goals.
According to The Verge, the new name is one of the best kept secrets of the Facebook dome, and there are few within the company itself who know the new brand name. However, it looks like it will be announced very soon. Zuckerberg apparently plans to speak about this movement at the annual Connect conference on October 28., and the creation of the new business holding could be communicated even before that date.