Exeter chiefs are ready to drop their Native American-style logo despite delaying the final decision
Exeter is set to drop its Native American-style logo despite delaying the final decision until next month for more talks, but the Devon club will remain the Chiefs.
Exeter is very likely to ditch its Native American-style logo after ‘overwhelming’ support for the change of its members, but it will keep its ‘Chiefs’ name.
The Devon side has been under pressure to shed its brand, dominated by a headdress-wearing Chief, which the National Congress of American Indians labeled ‘harmful’.
On Wednesday night, at the club’s AGM, they sought the opinion of its 700 members to inform a board decision.
Exeter Chiefs discussed their Native American-style logo with 700 members.
And Sportsmail has learned that while there was no unanimity among members, the ‘overwhelming’ opinion, according to sources, was that they should alter their logo.
Exeter has always maintained that they are called ‘Chiefs’, as that has been the name given to the top team in Devon since the 1900s, so that nickname will remain.
While a rebranding is now inevitable, the board, led by owner Tony Rowe, wants more time to make an informed decision before another meeting in December.
The club decided to retire its ‘Big Chief’ mascot as a ‘mark of respect’ last year
Lobbyists have encouraged Exeter to side with the Iron Age chiefs, specifically the Dumnonii tribe that lived in Devon and Cornwall until the early Saxon period, but you may first want to consult experts to understand their history.
It is understood that they want to avoid rushing into a rebrand, a process that will cost them at least a five-figure sum, only to find similar perceptions of “grab” down the road, which could spark another row.
A statement from the club read: ‘After consulting and listening in depth from Exeter Rugby Club members at the Annual General Meeting on Wednesday, the Board of Directors will now stand down and consult with its stakeholders, partners and professional advisers to decide what to do. the club to do the following in terms of the club brand. ‘